GTA maker blocks a sandwich shop from calling itself Vice City Subs
Take-Two Interactive, parent company of Rockstar Games, is attempting to block a sandwich shop from trademarking the name 'Vice City Subs'. The company argues the name is too similar to its Grand Theft Auto: Vice City and Grand Theft Auto: Vice City Stories intellectual property, citing potential brand confusion and dilution. Take-Two provided sales figures for the Vice City titles to support its claim.
- Entities
- Game: Grand Theft Auto: Vice City
- Game: Grand Theft Auto: Vice City Stories
- Company: Take-Two Interactive
- Game: Grand Theft Auto
- Company: Monster Energy
- Game: Grand Theft Auto 6
- Company: Nintendo
- Topic: Trademark Dispute
- Company: Rockstar Games
- Topic: Branding
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