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The EU Is Coming For Gaming’s Most Manipulative Monetization Tactics
European consumer protection authorities are taking action against 10 video game companies, including Activision Blizzard and Ubisoft, for employing "dark patterns" and manipulative monetization tactics. These practices, such as selling in-game currency in fixed bundles that force overspending and obscuring real-world costs, are accused of putting minors and vulnerable individuals at risk of gaming addiction. Some games like Fortnite are beginning to offer exact currency purchases, but many still rely on exploitative bundle deals.
Consumer Protection Cooperation Network launches coordinated actions against nine companies on in-game currency
The Consumer Protection Cooperation (CPC) Network has initiated coordinated actions against nine video game companies, including King, Supercell, Mojang, Riot Games, and Activision Blizzard UK, over concerns regarding in-game virtual currencies and microtransactions. The network is enforcing EU's Key Principles, emphasizing that prices for in-game purchases should be displayed in real-world currency and that consumer protection laws should apply as if real money were spent. Industry representatives express concern that the CPC Network's approach may be overly strict and potentially extend existing laws beyond permissible limits.
