The EU Is Coming For Gaming’s Most Manipulative Monetization Tactics
European consumer protection authorities are taking action against 10 video game companies, including Activision Blizzard and Ubisoft, for employing "dark patterns" and manipulative monetization tactics. These practices, such as selling in-game currency in fixed bundles that force overspending and obscuring real-world costs, are accused of putting minors and vulnerable individuals at risk of gaming addiction. Some games like Fortnite are beginning to offer exact currency purchases, but many still rely on exploitative bundle deals.
- Entities
- Topic: Monetization
- Company: King
- Game: Minecraft
- Company: InnoGames
- Company: Supercell
- Company: Sony
- Platform: Xbox
- Company: Plarium Europe S.à.r.l.
- Topic: Dark Patterns
- Platform: iPhone
- Company: Activision Blizzard
- Company: Mojang
- Platform: Nintendo
- Platform: PlayStation
- Game: Destiny 2
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