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AI startup Reforged Labs shuts down as the "gap we were selling into is closing"
AI startup Reforged Labs, which provided generative AI technology for mobile game marketing, is shutting down after three years. Despite signing six-figure contracts with major clients like Supercell and Ubisoft, the company struggled to scale beyond the gaming sector. CEO Robert Huynh cited the closing gap in AI capabilities as a factor, leading to the decision to cease operations rather than shrink the business.
XSOLLA RELEASES NEW INDUSTRY REPORT HIGHLIGHTING THE SHIFT TOWARD DIRECT-TO-CONSUMER MODELS AS THE NEW BASELINE FOR MONETIZATION
Xsolla's latest report highlights the significant shift towards direct-to-consumer (D2C) models in the video game industry, moving from an experimental strategy to a core operating model. The report indicates that D2C revenue is growing substantially faster than overall mobile game revenue, driven by regulatory changes and publisher adoption. This shift allows studios to build direct relationships with players, optimize lifetime value, and improve margins.
Mobile gaming has a new, and growing, measurement problem | Opinion
The mobile gaming industry faces a growing measurement problem as companies increasingly bypass app stores for direct-to-consumer web stores. This shift, driven by reduced platform fees and regulatory changes, makes it difficult to accurately track revenue and market performance. Companies like Apple and Google are adapting their fee structures, but the lack of reliable data across all channels hinders strategic decision-making and marketing campaign evaluation.
