XSOLLA RELEASES NEW INDUSTRY REPORT HIGHLIGHTING THE SHIFT TOWARD DIRECT-TO-CONSUMER MODELS AS THE NEW BASELINE FOR MONETIZATION
Xsolla's latest report highlights the significant shift towards direct-to-consumer (D2C) models in the video game industry, moving from an experimental strategy to a core operating model. The report indicates that D2C revenue is growing substantially faster than overall mobile game revenue, driven by regulatory changes and publisher adoption. This shift allows studios to build direct relationships with players, optimize lifetime value, and improve margins.
- Entities
- Topic: Monetization
- Company: Playtika
- Topic: Game Distribution
- Company: Stillfront Group
- Person: Chris Hewish
- Company: Xsolla
- Person: Berkley Egenes
- Company: Apple
- Platform: PC
- Company: SciPlay
- Company: Huuuge Games
- Platform: Mobile
- Topic: Direct-to-Consumer
- Company: Google
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