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Sanrio

Sanrio business and news from across the web.

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SiliconeraNeutral

Even More New Hatsune Miku Cinnamoroll Items Appear

Anicraft will release new Hatsune Miku and Cinnamoroll crossover merchandise in late June 2026, featuring designs by illustrator Chibana Sora. The 'Dream Sakura' collection includes items like acrylic keychains, stands, pins, and a wall scroll, with a bonus sticker for purchases over 2,500 JPY from the Anicraft online store. This collaboration continues a series of merchandise releases between the Vocaloid and Sanrio mascot since 2023.

SiliconeraPositive

Sanrio Suika Game Crossover Returns to McDonald’s

The collaboration between Sanrio's Hello Kitty and the game Suika Game is returning to McDonald's in Japan from April 10 to May 24, 2026. Customers purchasing a Happy Meal can scan a QR code for in-game content, with specific Sanrio characters and toys available in rotating phases throughout the campaign. This event follows a similar summer-themed collaboration held in July 2025.

SiliconeraNeutral

Licca-chan Frieren, Kuromi, and My Melody Dolls Appear in US

Takara Tomy is releasing Licca-chan dolls, previously exclusive to Japan, in North America starting March 2026. The lineup includes dolls based on Frieren: Beyond Journey's End, Detective Conan, and Sanrio characters like Kuromi and My Melody. These dolls will be available at retailers such as Hot Topic and Box Lunch, with prices varying by style.

Gamers HeroesNeutral

Palia: The Game, A Motion Picture April Fool’s Joke Released

Singularity 6's Palia celebrated April Fools' Day with a humorous "Palia: The Game, A Motion Picture" joke, featuring Zeki in various roles within a mock adventure. The game also introduced a new equine-inspired Riffrocin' Mask and a temporary bobblehead potion effect. The article also briefly mentions upcoming releases and updates for Ground Zero, Table Flip Simulator, KartRider Rush+, Hello Kitty Island Adventure, Starship Troopers: Extermination, and Persona collectibles.

Gamer HeroesPositive

Hello Kitty Island Adventure Games and Grand Openings Update Now Available on Apple Arcade

The "Games and Grand Openings" update for Hello Kitty Island Adventure is now available on Apple Arcade, introducing Tuxedosam’s Elegant Emporium and Badtz-maru’s new Arcade with minigames and prizes. This update will also be released later for Nintendo Switch, PlayStation 5, and PC. Additionally, players can participate in the Imagination Celebration event from April 2 to May 5.

PC GamerPositive

Our cozy games of April list is looking so chilled out that there isn't even a single farm sim on it

The cozy games launching in April are noted for their relaxed pace, with a notable absence of farm or life simulators. The list includes hidden object games, diorama builders, and emotional adventure titles, with specific mentions of Moomintroll: Winter's Warmth, Hello Kitty Island Adventure: City Town, Castle Idler, Shanty Town, and Outbound.

SiliconeraNeutral

Sanrio and Inazuma Eleven Characters Paired Up for Merchandise

Sanrio and Level-5 have opened pre-orders in Japan for merchandise featuring a crossover between Sanrio characters and Inazuma Eleven characters, primarily from the first three games. The collaboration includes items like acrylic cards, standees, and keychains, with bonus acrylic cards for orders placed before March 30, 2026. The latest game, Inazuma Eleven: Victory Road, is available on PlayStation 4, PlayStation 5, Xbox Series X, Nintendo Switch, and PC.

Monster VinePositive

Hello Kitty Island Adventure City Town DLC launches April 16

The City Town DLC for Hello Kitty Island Adventure is launching on April 16, introducing a new urban region, characters like Kuromi and USAHA*NA, and extensive customization systems including the Imagination Cafe. The expansion will be available on Nintendo Switch, Switch 2, PlayStation 5, PC, and Apple Arcade, offering over 90 quests and an estimated 30 hours of gameplay.

Gamers HeroesPositive

Hello Kitty Island Adventure City Town DLC Launching April 16

The City Town DLC for Hello Kitty Island Adventure is launching on April 16, introducing a new rainbow metropolis and Sanrio characters like Kuromi, My Sweet Piano, and Tuxedosam. Players can also unlock the Imagination Café with the new friend U*SA*HA*NA. The game is available on Nintendo Switch, PlayStation 5, PC, and Apple Arcade.

Nintendo LifeVery positive

Hello Kitty Island Adventure Is Getting Brand-New DLC Next Month

Sunblink and Sanrio have announced the upcoming 'City Town' DLC for Hello Kitty Island Adventure, set to release on April 16th. This expansion will add a new region with over 90 quests, new Sanrio characters like U*SA*HA*NA, and features such as a customizable cafe and seven new shops, promising over 30 hours of additional gameplay.

Tech RaptorVery positive

Hello Kitty Island Adventure City Town DLC Finally Set for April

The City Town DLC for Hello Kitty Island Adventure will be released on April 16th, developer Sunblink announced. This expansion introduces the character Usahana and the new City Town area, featuring over 30 hours of content and more than 90 quests. Players can also renovate the Imagination Cafe and open seven new shops.

SiliconeraPositive

Hello Kitty Island Adventure Usahana City Town DLC Heads to Consoles

The City Town DLC expansion for Hello Kitty Island Adventure, previously an Apple Arcade exclusive, will be released on Nintendo Switch, PlayStation 5, and PC on April 16, 2026. This add-on introduces the character Usahana, a new urban region called City Town, and features like a cafe, new shops, and collectible materials. The base game is also available on iOS via Apple Arcade.

Nintendo EverythingPositive

Hello Kitty Island Adventure unveils major City Town DLC

The cozy adventure game Hello Kitty Island Adventure will receive its second major DLC, City Town, on April 16, 2026, for both Nintendo Switch and Nintendo Switch 2. This expansion introduces a new region with over 30 hours of gameplay and more than 90 quests.

CGmag OnlineVery positive

Hello Kitty Island Adventure City Town DLC Details Uncovered

Sunblink and Sanrio have revealed new details for the upcoming "City Town" DLC for Hello Kitty Island Adventure, set to release on April 16, 2026. The DLC introduces a new region with a rainbow metropolis, seven new shops, a customizable Imagination Cafe managed by the new character USAHA*NA, and over 30 hours of new quests and activities. The expansion will be available on Nintendo Switch, PlayStation 5, PC, and Apple Arcade.

GamespotPositive

Hello Kitty: Island Adventure's Next DLC Focuses Less On Coziness, More On Fun

The upcoming DLC for Hello Kitty: Island Adventure, titled City Town, will launch on April 16 for PC, Nintendo Switch, and PlayStation 5. This expansion introduces a new metropolitan area, over 30 hours of content, 90 quests, and a new Sanrio character, Usahana, along with several other new friends and shops. The DLC's focus shifts from pure coziness to a more engaging and fun experience.

SiliconeraVery positive

Converse x Hello Kitty Chuck Taylor All Star Are a Great Fit

Sanrio and Converse have launched a new collection featuring Chuck Taylor All Star, Chuck 70, and Converse by You shoes adorned with characters like Hello Kitty, Cinnamoroll, and My Melody. The article reviews the Converse x Hello Kitty and Friends Chuck Taylor All Star Picnic sneakers, noting their comfortable fit and subtle yet detailed Sanrio-themed designs, suggesting they are practical for everyday wear.

SiliconeraPositive

Sega Preparing Pompompurin 30th Anniversary Plush Toys

Sega and Sanrio are releasing Pompompurin 30th anniversary plush toys in Japanese arcades on April 10, 2026. The collection includes four smaller Yurukawa plush toys and one larger Grande plush, standing approximately 20 inches tall. While a worldwide release has not been announced, other merchandise based on the character may become available internationally.

Retro GamerPositive

There's a new exclusive Hello Kitty Razer gaming headset in the wild, and I can't have it

Razer has released a new exclusive Hello Kitty Edition Razer Kraken Kitty V2 USB Headset in the US, featuring a rose gold colorway and Kitty ears. This USB-connected headset is primarily suited for PC players, differing from the Bluetooth-enabled Razer Kraken Kitty V2 BT which is also compatible with the Nintendo Switch. The article notes the exclusivity to Target in the US and expresses disappointment for UK consumers.

SiliconeraNeutral

Sanrio Character Ranking 2026 Popularity Poll Begins in April

Sanrio has announced that the 2026 character ranking popularity poll will begin on April 9, 2026, and run until May 24, 2026. The theme for this year's poll is "Smiling Ovation," with characters dressed as cheerleaders. The results will be revealed on June 28, 2026, and the winner will likely be featured on more merchandise and tie-in events.

Blues NewsNeutral

Control Issues

Razer is collaborating with Sanrio, the company behind Hello Kitty, and Overwatch to release new PC gaming gear. The partnership will also include exclusive in-game skins for Overwatch.