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XSOLLA RELEASES NEW INDUSTRY REPORT HIGHLIGHTING THE SHIFT TOWARD DIRECT-TO-CONSUMER MODELS AS THE NEW BASELINE FOR MONETIZATION
Xsolla's latest report highlights the significant shift towards direct-to-consumer (D2C) models in the video game industry, moving from an experimental strategy to a core operating model. The report indicates that D2C revenue is growing substantially faster than overall mobile game revenue, driven by regulatory changes and publisher adoption. This shift allows studios to build direct relationships with players, optimize lifetime value, and improve margins.
Jobs roundup: July 2026 | Robert Henrysson steps down as Supermassive Games CEO
Several key personnel changes have occurred in the gaming industry. Robert Henrysson has stepped down as CEO of Supermassive Games and partner at Nordisk Games. Christopher Serra joins Paramount Games as VP of business development and licensing, while Alexis Bonte departs as CEO of Stillfront. Nicholas Penwarden also leaves Epic Games after 15 years.
Jobs roundup: July 2026 | Chris Chung joins Neowiz as head of global business group
Several key personnel changes have occurred across the gaming industry. Chris Chung joins Neowiz as head of global business group, Dylan Beale is the new studio head at Larian Guildford, and Jonnie Bryant becomes communications director at Team17. Other notable moves include Robert Henrysson stepping down as CEO of Supermassive Games and Nicholas Penwarden departing Epic Games after 15 years.
Jobs roundup: July 2026 | Marathon director Joe Ziegler leaves Bungie
This article rounds up recent hires and departures within the games industry for July 2026. Notable moves include Joe Ziegler leaving Bungie's Marathon team, Chris Chung joining Neowiz, and Robert Henrysson stepping down as CEO of Supermassive Games. Several other companies announced new appointments across marketing, production, and business development roles.
Mobile gaming has a new, and growing, measurement problem | Opinion
The mobile gaming industry faces a growing measurement problem as companies increasingly bypass app stores for direct-to-consumer web stores. This shift, driven by reduced platform fees and regulatory changes, makes it difficult to accurately track revenue and market performance. Companies like Apple and Google are adapting their fee structures, but the lack of reliable data across all channels hinders strategic decision-making and marketing campaign evaluation.
