Take-Two Interactive
Take-Two Interactive business and news from across the web.
Latest coverage
As Red Dead Redemption 2 becomes the third best-selling game ever, actor Roger Clark says "it's the fans that…
Red Dead Redemption 2 has become the third best-selling game of all time, surpassing 85 million copies sold according to Take-Two Interactive. Actor Roger Clark, who voices Arthur Morgan, thanked fans for the game's continued success. Grand Theft Auto 5 remains the second best-selling game, with Minecraft and Tetris holding the top positions.
GTA 6 pre-orders look set for summer, as Take-Two CEO teases that's when "Rockstar expects to start…
Take-Two Interactive CEO Strauss Zelnick stated that Rockstar Games expects to begin marketing Grand Theft Auto 6 this summer, indicating that pre-orders will likely start around June 21st. He also dismissed recent rumors about pre-orders opening earlier, confirming the game remains on track for its November 19th release date with no delays anticipated.
Layoffs imminent at Bungie, former BioWare devs launch new studio, and GTA VI still on for November - Patch Notes #53
Bungie is reportedly planning significant layoffs following the end of Destiny 2's active development, shifting focus to Marathon. Meanwhile, former BioWare and Inflexion Games developers have launched a new studio called Studio Reset. Grand Theft Auto 6 is still on track for a November 2026 release, though its price remains unconfirmed. Additionally, Embracer Group plans to spin off major franchises and studios, and Xbox has updated its adaptive thumbstick toppers.
GTA 6 is locked in for November 19, 2026, according to Take-Two Interactive, despite delay rumors — and marketing…
Take-Two Interactive has confirmed Grand Theft Auto 6 will launch on November 19, 2026, reaffirming the date despite ongoing rumors of delays. CEO Strauss Zelnick stated that marketing for the highly anticipated game will commence in the summer, likely in late June.
Zelnick: Take-Two still believes its online shooter Project Ethos can be a "massive hit" despite high-profile failures
Take-Two CEO Strauss Zelnick stated that the company still believes its online shooter Project Ethos can be a major success, despite recent changes to its development following a mixed response to its open beta. He also highlighted the "astonishing" sales performance of Red Dead Redemption, which has now sold 85 million units worldwide.
Don't worry, GTA 6 is still planned for November, marketing push will begin this summer
Take-Two CEO Strauss Zelnick confirmed that Grand Theft Auto 6 is still on track for its November 2026 release date. He also stated that the marketing campaign for the highly anticipated game will commence this summer. Zelnick acknowledged discussions around the game's potential price point but did not reveal specifics, while also commenting on the rising costs of current-generation consoles.
NBA 2K, Zynga and GTA drove Take-Two net bookings up 19% for 2026 fiscal year
Take-Two Interactive reported a 19% increase in net revenue and net bookings for its 2026 fiscal year, driven by titles like NBA 2K and Grand Theft Auto. The company forecasts significant growth in fiscal year 2027, largely attributed to the upcoming release of Grand Theft Auto 6. Mobile gaming continues to be a substantial part of Take-Two's business, accounting for approximately 50% of its net revenue.
Take-Two: Ingen ny GTA VI-försening – marknadsföringen drar igång i sommar
Take-Two Interactive has confirmed that Grand Theft Auto VI is still on track for its November 19 release date and will not be delayed. The company's CEO, Strauss Zelnick, stated that marketing for the highly anticipated game will begin in earnest this summer, likely starting in late June. This announcement comes during Take-Two's quarterly earnings call, where they also projected significant revenue increases for the fiscal year.
Take-Two Interactive (TTWO) CEO Strauss Zelnick does not rule out future acquisitions
Take-Two Interactive CEO Strauss Zelnick has not ruled out further acquisitions for the company, following recent purchases of Gearbox Software and Zynga. This suggests a continued strategy of portfolio expansion through strategic buyouts.
Take-Two Interactive (TTWO) forecasts over $8 billion in FY27 net bookings driven by GTA 6 sales
Take-Two Interactive forecasts net bookings between $8.0 and $8.2 billion for its 2027 fiscal year. This projection is largely driven by anticipated sales from Grand Theft Auto 6.
Grand Theft Auto 6 release date not delayed in Take-Two Interactive (TTWO) Q4 2026 earnings release
Take-Two Interactive confirmed that Grand Theft Auto 6 is still scheduled for release on November 19, 2026. This information was shared during the company's Q4 2026 earnings release, addressing potential concerns about delays.
Take-Two Financials Say GTA6 Still on Track
Take-Two Interactive Software, Inc. reported its fourth quarter and fiscal year 2026 financial results, exceeding expectations with $6.72 billion in Net Bookings for the fiscal year. The company reiterated that Grand Theft Auto 6 remains on track for its planned release.
Subscriptions, Clouds, and Streams
Take-Two Interactive's recent earnings call has sparked speculation about the potential introduction of subscription services for Grand Theft Auto 6. The discussion also touched upon the broader trends of cloud gaming and streaming within the industry.
GTA 6’s Marketing Will Have a “Very Significant, Broad-Based Marketing Campaign”, Per Take-Two CEO
Take-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will feature a significant, broad-based marketing campaign that reflects current audience habits, moving away from traditional television advertising used for Grand Theft Auto 5. While the exact nature of the campaign remains undisclosed, Zelnick emphasized its necessity despite the game's immense popularity. The discussion also touches upon the anticipated release of the next trailer and leak prevention strategies by Rockstar Games.
Grand Theft Auto 6 Marketing Could Begin by June End, Indicates Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick confirmed that marketing for Grand Theft Auto 6 is on track to begin this summer, with the game slated for a November 19 release. While Zelnick did not specify exact dates, he indicated that Rockstar Games will commence marketing efforts around the end of June. The game is set to launch first on Xbox Series X/S and PlayStation 5.
Grand Theft Auto 6 Pre-Orders on Best Buy This Week Are Just Rumors, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick has debunked rumors that Grand Theft Auto 6 pre-orders would be available this week through Best Buy, stating the game remains on track for its November 19th release. Zelnick confirmed that the full marketing push will begin in the summer and reiterated that consoles are the primary focus for the initial release, with no current plans for a digital-only or delayed PC version.
Take-Two CEO says it out loud: "The big tech companies who laid off thousands of people and said it was because of…
Take-Two CEO Strauss Zelnick stated that major tech companies were not truthful when attributing recent layoffs to AI, asserting that these companies actually overhired during the pandemic and failed to manage their headcount. Zelnick also expressed optimism about AI's role in game development, emphasizing that technology enables human creativity rather than replacing it.
GTA 6 isn't getting delayed again, Take-Two confirms, but those Best Buy pre-order rumors are bunk, marketing to…
Take-Two Interactive has confirmed that Grand Theft Auto VI is still on track for its November 19 release date and will not be delayed further. CEO Strauss Zelnick addressed rumors about Best Buy pre-orders, stating they are false and that marketing for the game will commence this summer.
Listen to the Take-Two Interactive (TTWO) Q4 2026 earnings call here
Take-Two Interactive, the publisher of Grand Theft Auto, will hold its Q4 2026 earnings call today. Investors and interested parties can listen to the discussion of the company's latest financial results.
GTA 6 Still Set for November Release, But Marketing Isn't Imminent
Rockstar Games and Take-Two Interactive have confirmed Grand Theft Auto 6 will launch on November 19, 2026, for PlayStation 5 and Xbox Series X. CEO Strauss Zelnick stated that marketing efforts for the highly anticipated title are expected to begin this summer. Despite fan speculation and rumors, no new trailers or pre-orders have been released yet.