Take-Two Interactive
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GTA 6 Estimated to Have Cost Take-Two $1 Billion to $1.5 Billion So Far, CEO Strauss Zelnick Says 'It Was Expensive'
Take-Two Interactive's Grand Theft Auto 6 is estimated to have cost between $1 billion and $1.5 billion in development so far, according to CEO Strauss Zelnick. This figure suggests it may be the most expensive video game ever produced.
It's Another Sad GTA 6 Anniversary Today
The article reflects on the one-year anniversary of Grand Theft Auto VI's second trailer release, noting the lack of significant new information about the game in the past year. It mentions that Take-Two CEO Strauss Zelnick discussed the game's marketing push, its high development cost, and its expected pricing, while also expressing personal anxiety about its release.
007: First Light Studio Needs “A Bit More Time” to Ensure Quality of Nintendo Switch 2 Version
IO Interactive CEO Hakan Abrak confirmed that the Nintendo Switch 2 version of 007: First Light is running on the hardware but requires additional time to ensure quality, with a late Summer 2026 release window now expected. This follows a pause in development for the Borderlands 4 Switch 2 port due to challenges with investment and sales potential. Take-Two Interactive reaffirmed its commitment to releasing titles like PGA Tour 2K25 and WWE 2K26 on the platform.
Great, now Bank of America wants GTA 6 to be more expensive so it can somehow “help the games industry”
Bank of America analyst Omar Dessouky suggested that a higher price point for Grand Theft Auto 6 could benefit the entire video game industry. This opinion has been met with skepticism, as the article argues that game sales are driven by hype and player interest rather than solely by price. Grand Theft Auto 6 is slated for release on November 19 for PlayStation 5 and Xbox Series X/S, with a PC version to follow.
GTA 6 should be $80 so the whole "struggling" industry can raise game prices, Bank of America says, and players will accept it because they love AI
Bank of America analyst Omar Dessouky suggests that Take-Two Interactive should price Grand Theft Auto 6 at $80, arguing that the struggling game industry needs to raise its price points. Dessouky believes players will accept higher prices due to their perceived love for AI in games and the value proposition of titles like GTA 6.
MMO Business Roundup: PlayStation class action, Steam Controller sellout, and GTA6’s ‘core’ audience
This MMO business roundup covers several industry developments, including a preliminary approval for a $7.85 million settlement in an antitrust class action lawsuit against Sony over PlayStation Store practices. Valve's Steam Controller sold out rapidly, leading to a reseller market. Take-Two Interactive CEO Strauss Zelnick stated Grand Theft Auto VI is primarily aimed at console players, despite PC's significant sales share. Finally, Steam's April hardware survey shows over 25% of users are still on Windows 10.
Quoteworthy
Take-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will not launch on PC simultaneously with consoles because console players are considered the 'core consumer'. The article suggests the primary reason for this decision is likely to ensure a smoother launch and maximize initial sales on consoles.
Bank of America thinks Take-Two should charge more for Grand Theft Auto 6
Bank of America analyst Omar Dessouky suggests that Grand Theft Auto 6 should launch at a higher price point, potentially $80, to benefit the entire video game industry. Take-Two Interactive CEO Strauss Zelnick stated that the company aims for prices to feel reasonable while acknowledging that game prices have not kept pace with inflation.
USA Bank Wants You to Pay $80 for GTA 6 So Other Devs Can Charge More Too
Bank of America is suggesting that Rockstar Games price Grand Theft Auto 6 at $80 to set a new industry standard, potentially allowing other developers to increase their game prices. Executives believe this move would be in Take-Two Interactive's best interest as a publisher. While $70 is the current standard for major releases, $80 remains a significant price point, though some games like Mario Kart World have already launched at this price.
How Much Did GTA 6 Cost To Make? Here's What Take-Two's CEO Had To Say
Take-Two Interactive CEO Strauss Zelnick commented on the high development costs of Grand Theft Auto VI, stating it was an expensive but necessary endeavor to achieve perfection. Analysts estimate the game's budget could reach $1.5 billion, and some predict a retail price exceeding $70 upon its November 19 release for PlayStation 5 and Xbox Series X|S.
GTA 6 will be a flop if it sells less than 10,000,000 in 24 hours says report
Analysts predict Grand Theft Auto 6 will sell at least 25 million copies in its first 24 hours, significantly surpassing Grand Theft Auto 5's launch sales. Take-Two Interactive CEO Strauss Zelnick reiterated that PC releases are not a priority at launch, as the company focuses on serving the core console player base first. Discussions around pricing suggest Grand Theft Auto 6 could launch at a standard $70 or potentially $80.
GTA 6 devs aim to "deliver perfection," Take-Two boss says, and the Rockstar owner tries "to give them unlimited financial, creative human resources" to do so
Take-Two CEO Strauss Zelnick stated the company is providing Rockstar Games with unlimited financial and creative resources to ensure Grand Theft Auto 6 achieves unparalleled quality. Zelnick expressed both excitement and trepidation due to the extremely high expectations for the game, which follows a 13-year wait. The company believes this investment is justified given the anticipated sales and potential for microtransaction revenue from Grand Theft Auto Online.
Take-Two CEO admits GTA 6 expectations are 'so high' it's 'terrifying' — 'I think here our goal is to deliver to consumers something that’s never been experienced before'
Take-Two Interactive CEO Strauss Zelnick expressed that the immense expectations for Grand Theft Auto 6 are 'terrifying,' despite industry analysts predicting massive sales. Zelnick stated the company's goal is to deliver an unprecedented experience to consumers. He also indicated that Grand Theft Auto 6 will likely launch on consoles first, with a PC release to follow.
Take-Two CEO says GTA 6 isn't coming to PC day one because console players are the 'core consumer'…
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 will not launch on PC on day one, as Rockstar Games is prioritizing its 'core consumer' on consoles. This strategy, also seen with previous Rockstar titles, may encourage players to purchase the game again upon its eventual PC release.
Video Game Industry Would Have Difficulty Selling Games for $80 if GTA 6 Cost $70, Bank of America Says
Bank of America has weighed in on the potential pricing of Grand Theft Auto 6, suggesting that if the game costs $70, it would be difficult for the wider video game industry to justify selling other titles at $80. Rockstar Games and Take-Two Interactive have yet to confirm the price but have stated they aim to offer good value.
Please Rockstar and Take-Two, push GTA 6's price up to $80 for the good of "the entire industry", Bank of America beg
Bank of America analysts are urging Take-Two Interactive CEO Strauss Zelnick to price Grand Theft Auto 6 at $80, arguing it would benefit the entire industry. Zelnick stated that the decision will be based on the value delivered to consumers, while also explaining the strategy of prioritizing console releases before PC versions to serve the core audience first.
GTA 6 lands PlayStation 5 marketing deal, as Take-Two head implies PC is not Rockstar's "core" audience
Grand Theft Auto 6 has a marketing deal with PlayStation, and its developer Rockstar Games prioritizes console releases, according to Take-Two CEO Strauss Zelnick. While PC sales now represent a significant portion of revenue, Zelnick stated that serving the core console audience first is paramount. This strategy aligns with previous Rockstar releases like Grand Theft Auto 5 and Red Dead Redemption 2, which launched on PC after their console debuts.
GTA 6 Has a PlayStation Marketing Deal, Confirms Take-Two CEO, Will Launch on Console First, PC Later
Take-Two Interactive CEO Strauss Zelnick confirmed Grand Theft Auto VI has a marketing partnership with Sony, with PlayStation prominently featured in promotions. The game will launch first on PlayStation 5, Xbox Series X, and Xbox Series S on November 19, with a PC version to follow later. Zelnick also acknowledged the immense development costs and high expectations for the title, which is poised to be one of the biggest entertainment launches ever.
Why GTA 6 isn't coming to PC at launch
Take-Two Interactive CEO Strauss Zelnick explained that Rockstar Games will continue its strategy of launching games on consoles before PC, which includes Grand Theft Auto 6. This approach prioritizes console releases, with PC versions typically following later.
Grand Theft Auto 6 is Coming to Consoles Before PC to Serve “Core Audience” First, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 will launch on consoles first to prioritize the "core audience," a strategy consistent with Rockstar Games' past releases. This decision is not due to any deals with platform holders like Sony or Microsoft. The company acknowledges the immense pressure and high expectations surrounding the game's November 19th release.
