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The Pokémon Company

The Pokémon Company business and news from across the web.

Latest coverage

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Nintendo LifeVery positive

Pokémon Winds & Waves' Main Theme Sounds Absolutely Gorgeous

The Pokémon Company has released a behind-the-scenes look at the recording of the main theme for the upcoming game, Pokémon Winds & Waves. The beautiful orchestral piece was performed by the NHK Symphony Orchestra and will be featured in the game, which is set to launch exclusively on Nintendo Switch 2 in 2027.

Nintendo EverythingPositive

Pokemon Winds and Waves get official behind the scenes main theme recording video

A new behind-the-scenes video showcases the recording of the main theme for Pokemon Winds and Pokemon Waves, performed by the NHK Symphony Orchestra. The Pokemon Company stated the theme signifies the start of a new adventure. The games, featuring an open world with islands and oceans, are set to release on Nintendo Switch 2 in 2026.

GamespotVery positive

Pokemon Winds and Waves’ New Video Is Packed With Adventure Vibes

Nintendo and The Pokemon Company have released a new video showcasing the soundtrack for the upcoming game, Pokemon Winds and Waves. The main theme was recorded with the NHK Symphony Orchestra, featuring a classical arrangement of the iconic Pokemon theme. The game is set to launch next year exclusively on Nintendo Switch and will introduce the 10th generation of Pokemon.

Nintendo LifePositive

Pokémon Deluxe Character Guide Features Over 300 Gorgeous Pages On The Franchise's History

The Pokémon Company has announced the "Pokémon Deluxe Character Guide," a 336-page book detailing the franchise's 30-year history, including video games, anime, and the Trading Card Game. It features artwork and information on all 1,025 Pokémon and includes a foreword by TPC president Tsunekazu Ishihara. A standard edition costs $59.99, with a special edition available for $199.99.

Nintendo EverythingVery positive

Pokemon Deluxe Character Guide revealed, pre-orders open

The Pokemon Deluxe Character Guide, celebrating 30 years of Pokemon history, will be released this summer. This hardcover collector's edition book features insights on over 1,000 Pokemon across all regions and platforms, covering games, anime, and the Trading Card Game. Pre-orders are now open for both a standalone version and a limited edition box set, with shipping scheduled for August 25, 2026.

Super Jump MagazineVery positive

Joining the Pokémon TCG Hobby Gets Much Easier with Pokémon TCG Live

Pokémon Trading Card Game Live offers an accessible and free-to-play entry point into the Pokémon TCG hobby on PC and mobile platforms. The app provides free pre-built decks, a comprehensive tutorial, and avoids microtransactions, making it a safe and enjoyable option for new players, including children. Despite issues like scalping in the physical TCG market, Pokémon TCG Live allows players to collect and enjoy cards without financial investment.

Shack NewsVery positive

Pokémon Pokopia sold over 4 million units in the five weeks after its release

The Pokémon Company has announced that Pokémon Pokopia has sold over 4 million units in the five weeks following its release. This indicates strong commercial performance for the latest entry in the Pokémon franchise.

Metro UKPositive

Nintendo sold over 8 million Pokémon games in 2026 as Pokopia proves a big hit

Nintendo reported strong sales for its Pokémon titles in 2026, with Pokémon Pokopia selling over four million units on the Nintendo Switch 2 in its first five weeks. Ports of Pokémon FireRed and LeafGreen also exceeded four million sales. Pokémon Legends: Z-A has sold 12.79 million copies across both Switch and Switch 2, while Tomodachi Life: Living The Dream sold 3.8 million units in two weeks.

Nintendo LifeVery positive

Gallery: Hunting For Hits In Pokémon TCG's Upcoming 'Chaos Rising' Expansion

The Pokémon Trading Card Game's upcoming expansion, Mega Evolution — Chaos Rising, launches on May 22nd. Ahead of its release, The Pokémon Company provided packs for a preview, showcasing new cards like Mega Greninja ex and various Illustration Rares. The expansion features Mega Evolutions of Greninja, Pyroar, Dragalge, and Floette.

Nintendo LifePositive

Price Controversy Did Nothing To Stifle Pokémon FireRed & LeafGreen On Switch

Despite initial price controversy, Pokémon FireRed and LeafGreen have sold over 4 million copies on Nintendo Switch within six weeks of release. The re-releases have achieved roughly a third of the sales of the original Game Boy Advance titles. Separately, Pokémon Pokopia also surpassed 4 million sales on Switch 2 in five weeks.

Retro GamerVery positive

Pokemon FireRed and LeafGreen are now some of the best-selling Pokemon games of all time thanks to the new Switch…

Pokemon FireRed and Pokemon LeafGreen have seen a significant surge in sales, propelling them to become some of the best-selling titles in the franchise's history, largely due to their recent re-release on the Nintendo Switch. The games have collectively sold over four million units since their re-release, nearing the series' top five best-selling titles.

Games PressVery positive

gamescom latam 2026 wraps up with record-breaking results

gamescom latam 2026 concluded with record-breaking attendance, exceeding 154,000 visitors and marking a 17.5% increase from the previous year. The event facilitated over 13,000 B2B meetings, projecting an estimated US$180 million in new business and solidifying its role as a key platform for the South American games industry. Major companies like Nintendo, Electronic Arts, and PlayStation showcased over 400 games, including more than 60 new releases.

Retro GamerVery positive

The Pokemon Pokopia plushies are so cute that they're about to transform my bank account into a big pile of zero…

The Pokemon Center is releasing new plush toys based on characters from Pokemon Pokopia, including two versions of Ditto and a Castform Weather Charm Plush. These items are available for purchase online in the US and UK for $29.99 and $19.99 respectively. Additional plushies like Peakychu, Mosslax, and Professor Tangrowth are expected to be released later in the summer.

Nintendo LifeNeutral

Poll: How Do You Pronounce These Pokémon?

This article discusses the varied pronunciations of various Pokémon names, presenting official pronunciations from The Pokémon Company alongside common variations. It highlights how language, puns, and regional differences contribute to the confusion, and includes polls for readers to share how they say specific Pokémon names.

Games PressVery positive

gamescom latam 2026 wraps up with record-breaking results

gamescom latam 2026 concluded with record-breaking attendance, attracting over 154,000 visitors and showcasing more than 400 games. The event also facilitated over 13,000 B2B meetings, projecting an estimated US$180 million in new business, solidifying its role as a key business platform for the Latin American games industry.

Retro GamerPositive

Where to buy Pokemon TCG Pitch Black, the gothic new set

The new Pokemon Trading Card Game expansion, Pitch Black, is set to launch on July 17, 2026, with prerelease events starting July 4. The article provides guidance on where to purchase the set in the US and UK, including retailers like Walmart, Amazon, and the official Pokemon Center, while also discussing pricing expectations and the challenges of acquiring popular TCG sets due to high demand and resellers.

Games PressVery positive

Unleash your energy this May Half Term as the National Trust and Pokémon team up for exclusive Pokémon Trading Card Game Mega Evolution Trails

The National Trust is partnering with The Pokémon Company International to host Pokémon Trading Card Game Mega Evolution Trails at 14 locations across England and Wales during May Half Term. This event encourages families to engage with the outdoors through playful challenges inspired by Pokémon, with more summer activities planned.

Games PressVery positive

Pokémon Primary Schools’ Cup Returns for Fourth Year at Stoke City FC Stadium

The English Schools' Football Association and The Pokémon Company International have announced the return of the Pokémon Primary Schools’ Cup for its fourth year, with the National Finals to be held at Stoke City FC Stadium on May 15th, 2026. Over 5,000 school teams and 50,000 children participated this year, competing in U11 categories. The event aims to promote teamwork, respect, and personal development among young players.

Nintendo LifePositive

Pokémon's Latest Collaboration Will Battle The English Weather This Summer

The Pokémon Company has partnered with the National Trust for a summer collaboration focused on the Pokémon Trading Card Game. This initiative includes 'Mega Evolution Trails' at 15 National Trust properties across the UK from May 23rd to September 6th, alongside other TCG-themed activities and sticker booklet collections at various locations.

Nintendo LifePositive

Nintendo Announces Switch 2 Pokémon Pokopia Bundle

Nintendo and The Pokémon Company have announced a new bundle for the life simulation game Pokémon Pokopia, which will include a Nintendo Switch 2 system and a download code for the game. The bundle is set to launch on June 5, 2026, exclusively in Australia and New Zealand, with pricing details yet to be revealed.