Company that makes generative AI-powered NPCs reports that 95% of players enjoy their generative AI-powered NPCsA study conducted by Meaning Machine and the University of Bristol found that 95% of players enjoyed their generative AI-powered NPCs in the game Dead Meat. Lead researcher Richard Cole stated the research grounds the AI debate by focusing on player experience, while Meaning Machine co-founder Thomas Keane highlighted the positive reception when AI creates new interactive experiences. PC Gamer
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