Company that makes generative AI-powered NPCs reports that 95% of players enjoy their generative AI-powered NPCs
A study conducted by Meaning Machine and the University of Bristol found that 95% of players enjoyed their generative AI-powered NPCs in the game Dead Meat. Lead researcher Richard Cole stated the research grounds the AI debate by focusing on player experience, while Meaning Machine co-founder Thomas Keane highlighted the positive reception when AI creates new interactive experiences.
- Entities
- Person: Thomas Keane
- Game: Elden Ring
- Company: FromSoftware
- Person: Richard Cole
- Company: Meaning Machine
- Company: University Of Bristol
- Topic: Game Development
- Topic: Generative AI
- Topic: Non-Player Characters
- Game: Dead Meat
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