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Fanta And Xbox Go Big – “Wanta Fanta?” Becomes A Global Gaming Challenge
Fanta and Xbox have launched a global "Wanta Fanta?" campaign, blending the beverage brand with several Xbox franchises including Halo, Call of Duty, and Diablo IV. The collaboration features special edition drinks and a gamified experience with challenges and rewards, rolling out across over 60 markets starting April 2026.
Persona 6 Reveal Rumours Return, and Mega Xbox Showcase Is the Catalyst
Rumors suggest that Persona 6 could be revealed this year, potentially at an upcoming Xbox showcase due to SEGA's close ties with the platform. However, the source of these whispers is unconfirmed, and Atlus is also reportedly developing Persona 4 Revival, making a Persona 6 announcement less likely in the immediate future.
Xbox and Fanta Team Up for a Special-Edition Collection – With Prizes and In-Game Rewards to be Claimed
Xbox and Fanta have partnered to celebrate Xbox's 25th anniversary with a special-edition collection of Fanta bottles and cans featuring iconic Xbox franchises like Halo, Call of Duty, World of Warcraft, Forza Horizon 6, and Diablo IV. Fans can scan QR codes on the packaging starting April 6 to participate in interactive challenges, with chances to win prizes such as an Xbox Series S and an ASUS ROG Ally, as well as redeem in-game rewards for the featured titles.
PONCLE KEYNOTE LEADS EXPANDED B2B PROGRAMME AT LONDON GAMES FESTIVAL
The London Games Festival has expanded its B2B program, featuring a keynote from Poncle, the studio behind Vampire Survivors. The event includes a two-day Games Finance Market with £247 million in potential investment, a Self-Publishing Toolkit live session, and the first Games For Change London Summit focused on social impact through games. A 'Games meets film' convergence event, Screen Play, will also explore collaborations between creative industries.
Xbox’s Latest Collab Lets You Slurp Your Way To Rewards
Xbox is celebrating its 25th anniversary with a collaboration with Fanta, featuring special edition cans with QR codes that unlock in-game rewards for titles like Call of Duty, Diablo IV, Forza Horizon 6, Halo, and World of Warcraft. The promotion also includes chances to win Xbox Series S consoles, ROG Ally handhelds, and other prizes, with a new Fanta Crimson flavor and a Diablo-themed interactive experience planned for May.
Xbox June Showcase Announced, Followed By Gears of War: E-Day Direct
The Xbox Games Showcase 2026 is scheduled for June 7, featuring anticipated game announcements and followed by a Gears of War: E-Day Direct. The showcase is expected to include reveals for Fable, Forza Horizon 6, and potentially other titles. The Gears of War: E-Day segment will offer new details and gameplay from the origin story of the Gears of War saga.
Xbox Games Showcase announced for June 2026
Xbox has announced its summer showcase will take place in early June. The event will feature Gears of War: E-Day with its own dedicated Direct presentation following the main showcase.
'I Really Hope They Do a Same Day Launch': PS5 Fans Itching for Gears of War: E-Day Confirmation
PlayStation 5 fans are hoping for a same-day launch confirmation for Gears of War: E-Day during the upcoming Xbox Showcase and Gears of War: E-Day Direct. While officially targeting Xbox Series X|S and PC for a 2024 release, speculation persists about a potential PlayStation 5 version. The article notes that while Forza Horizon 5 sold adequately on PlayStation 5, its sales were not as high as expected, and Forza Horizon 6 has been confirmed for a later PlayStation 5 release.
A $1,000 PS6 And Xbox Helix Are Dangerous For The Future Of Gaming
This article discusses concerns about the future of gaming, particularly regarding potential high-priced next-generation consoles like a hypothetical $1,000 PlayStation 6 and Xbox Helix. It touches on the anticipation for upcoming titles like Halo, The Elder Scrolls VI, and Gears of War: E-Day, while also noting the current perceived lack of major first-party releases from PlayStation compared to Xbox.
We're finally getting Gears of War E-Day gameplay as Xbox locks in major June 2026 showcase
Xbox has announced its 2026 Games Showcase will take place in June, promising new gameplay reveals and deep dives into upcoming titles. It is expected that Gears of War E-Day gameplay will be featured during the event.
Morning Gatherings and Events
Xbox announced its Games Showcase for 2026 will air on June 7, followed by a Gears of War: E-Day Direct presentation and the return of Xbox Fanfest. Additionally, the Games Growth Summit has added new speakers to its June lineup, with PAX East also mentioned.
Xbox Games Showcase And Gears of War: E-Day Direct Announced For June 7 | Console Creatures
Xbox has announced its annual showcase will take place on June 7th, 2026, featuring announcements from first and third-party studios. Immediately following the showcase, a dedicated 'Direct' presentation will provide a deep dive into the upcoming prequel Gears of War: E-Day, including new gameplay details.
Xbox Games Showcase and Gears of War E-Day Direct Announced For June
Xbox announced its annual Xbox Games Showcase for June 7, featuring first-party and third-party titles, followed by a Gears of War E-Day Direct deep dive into the prequel. New Xbox EVP and CEO Asha Sharma is leading a brand reset, retiring the 'This is an Xbox' campaign. The showcase will also feature the return of Xbox FanFest for a live audience.
Xbox games showcase 2026 set for June 7 with Gears of War: E-Day direct
Xbox has announced its Xbox Games Showcase 2026 will take place on Sunday, June 7, starting at 10:00 am Pacific. Immediately following the main showcase, a dedicated Gears of War: E-Day Direct will offer new details and gameplay from The Coalition Studio. The event will also celebrate Xbox's 25th anniversary with the return of FanFest.
Xbox summer showcase will include deep dive on new Gears Of War
Microsoft has announced its annual Xbox Games Showcase for June 7, which will feature a deep dive into the upcoming Gears Of War prequel, Gears Of War: E-Day. The presentation will also include first gameplay looks and major news on other titles from Xbox's first-party studios and third-party partners. New Xbox president Asha Sharma confirmed the event, which will be followed by a dedicated segment for Gears Of War: E-Day.
Xbox Summer Show and Gears of War: E-Day Direct Date Set
Xbox has announced that its summer showcase will take place on June 7th, followed immediately by a dedicated "Direct" presentation for Gears of War: E-Day. The main showcase will feature news on upcoming Xbox titles and first gameplay looks, while the Gears of War segment will provide new details and insights for the highly anticipated game.
"It didn't feel like Xbox" - Microsoft confirms new Xbox boss scrapped controversial This is an Xbox ad campaign as part of brand "reset"
Microsoft has confirmed the discontinuation of its 'This is an Xbox' advertising campaign, with new gaming boss Asha Sharma leading a brand reset. The campaign, which reportedly de-emphasized hardware and was controversial internally, has been retired as Sharma focuses on celebrating Xbox's console roots. Development kits for the next-generation Xbox console, codenamed Project Helix, are expected next year.
Dataminers think they've found evidence of an unannounced Game Pass tier showing only older first-party games
Dataminers have discovered evidence of a potential new Xbox Game Pass tier codenamed 'Trion' that may exclusively feature older first-party titles from Xbox Studios. The rumored tier's listed games include titles like Doom Eternal, Dishonored 2, and Halo 5, notably excluding newer releases. This potential change comes as Asha Sharma settles into her role as Xbox's new CEO.
Xbox Partner Showcase & Crimson Desert – TheXboxHub Official Podcast #226
TheXboxHub Official Podcast Episode 226 covers the Xbox Partner Showcase, featuring updates on games like Stranger Than Heaven, S.T.A.L.K.E.R. 2: Heart of Chornobyl, and Hades II. The hosts also discuss the impact of a downturn in Fortnite on Epic Games and share their thoughts on the divisive game Crimson Desert.
Microsoft’s “This Is An Xbox” Campaign Was Axed Because “It Didn’t Feel Like Xbox”
Microsoft has reportedly axed its "This is an Xbox" marketing campaign because the new CEO, Asha Sharma, felt it did not authentically represent the Xbox brand. Sharma is personally leading a brand reset, aiming for a more console-focused approach to compete with PlayStation. The article also briefly mentions potential changes to Game Pass pricing.
