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PC Gamer

Highguard's failure is emblematic of something that has tormented videogame investors for years now: past live service hits do not equal future live service hits

The failure of live service games like Highguard highlights a persistent problem for investors: past success does not guarantee future hits. Even experienced developers like those from Apex Legends and major companies like Riot Games and Valve have struggled to replicate live service success, leading to cancellations and layoffs across the industry.

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Games Industry

Xbox's new boss could herald the changes the division needs | Opinion

Following Phil Spencer's departure, Microsoft has appointed Asha Sharma, formerly of the CoreAI team, as the new CEO of Xbox. While Sharma lacks direct video game experience, the article suggests this change could signal a necessary strategic pivot for the division, which has struggled despite significant investment and acquisitions. The author expresses cautious optimism that Sharma's background in consumer-facing services and potential focus on hardware could revitalize the Xbox brand.

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Eurogamer

The future of Xbox is vague and contradictory, with just a glimmer of hope

Microsoft has announced significant leadership changes within Xbox, with Asha Sharma stepping into a combined CEO role previously held by Phil Spencer and Sarah Bond. The article analyzes the implications of these changes, Sharma's background in AI, and the perceived contradictions in Xbox's future strategy, highlighting concerns about talent retention and the company's long-term direction.

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