College Football
News, coverage and analysis tracking College Football across the outlets.
EA Announces EA Advertising Aimed At “Transforming How Brands Connect With Audiences”Electronic Arts has announced EA Advertising, a new program designed to integrate dynamic, real-time advertisements into its popular video games. The initiative aims to create strategic partnerships with brands like VISA, Red Bull, and Mountain Dew, utilizing enhanced targeting and measurement features to evaluate ad performance within titles such as College Football and the UFC franchise.
PS5's New College Football Game Will Get Its Full Reveal This WeekEA Sports will reveal its new College Football game this week, with the full reveal scheduled for Thursday, June 4th. The publisher aims to represent the modern era of college football with increased authenticity and depth. The game's box art has been revealed, featuring college athletes from various universities.
Madden NFL and College Football’s 2027 Editions Will Be Revealed on June 4thEA Sports will reveal the next editions of Madden NFL and College Football on June 4th during an event called EA Sports Opening Drive. The showcase promises new modes and innovations for both sports simulation titles, with expectations for refined gameplay loops.
Electronic Arts Sold in $55 Billion Deal to PIF, Silver Lake, and Affinity Partners - New Game NetworkElectronic Arts (EA) has confirmed a $55 billion all-cash acquisition by a consortium including Saudi Arabia's Public Investment Fund (PIF), Silver Lake, and Affinity Partners. The deal, expected to close in early fiscal year 2027, will take EA private, with shareholders receiving $210 per share. Andrew Wilson will continue as Chairman and CEO, with the investors planning significant expansion and innovation for the publisher.