EA Announces EA Advertising Aimed At “Transforming How Brands Connect With Audiences”
Electronic Arts has announced EA Advertising, a new program designed to integrate dynamic, real-time advertisements into its popular video games. The initiative aims to create strategic partnerships with brands like VISA, Red Bull, and Mountain Dew, utilizing enhanced targeting and measurement features to evaluate ad performance within titles such as College Football and the UFC franchise.
- Entities
- Company: Electronic Arts
- Company: Red Bull
- Company: Visa
- Topic: In-Game Advertising
- Company: Xfinity
- Game: College Football
- Topic: Advertising
- Company: Peacock
- Company: Mountain Dew
- Game: Battlefield
- Game: UFC
- Company: Lowe's
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