Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platformUnity is shutting down its IronSource ad network and plans to divest its publishing arm to focus on its AI-powered Vector platform. This strategic shift aims to simplify the business and capitalize on growth in AI-driven user acquisition. The company also reported growth in its engine revenue despite increased competition from Unreal Engine and Godot. Games Industry
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