Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platform
Unity is shutting down its IronSource ad network and plans to divest its publishing arm to focus on its AI-powered Vector platform. This strategic shift aims to simplify the business and capitalize on growth in AI-driven user acquisition. The company also reported growth in its engine revenue despite increased competition from Unreal Engine and Godot.
- Entities
- Game: Going Balls
- Platform: Xbox
- Company: IronSource
- Topic: Artificial Intelligence
- Topic: Business Strategy
- Person: Tomer Bar-Zeev
- Platform: PlayStation
- Company: Unity
- Topic: Advertising
- Company: AppLovin
- Topic: Game Publishing
- Game: Build A Queen
- Platform: PC
- Topic: Game Development
- Person: Matt Bromberg
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