Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platform

Unity is shutting down its IronSource ad network and plans to divest its publishing arm to focus on its AI-powered Vector platform. This strategic shift aims to simplify the business and capitalize on growth in AI-driven user acquisition. The company also reported growth in its engine revenue despite increased competition from Unreal Engine and Godot.

▸ entities in this article

GAME Going Balls
PLATFORM Xbox
COMPANY IronSource
PLATFORM PlayStation
COMPANY Unity
COMPANY AppLovin
GAME Build A Queen
PLATFORM PC