Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platform
Unity is shutting down its IronSource ad network and plans to divest its publishing arm to focus on its AI-powered Vector platform. This strategic shift aims to simplify the business and capitalize on growth in AI-driven user acquisition. The company also reported growth in its engine revenue despite increased competition from Unreal Engine and Godot.
Games Industry
- Entities
- Going Balls
- Xbox
- IronSource
- Artificial Intelligence
- Business Strategy
- Tomer Bar-Zeev
- PlayStation
- Unity
- Advertising
- AppLovin
- Game Publishing
- Build A Queen
- PC
- Game Development
- Matt Bromberg
Original source
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