Grand Theft Auto 6
News, coverage and analysis tracking Grand Theft Auto 6 across the outlets.
GTA 6 flu to return as boss expects fans to call in 'sick' at game's launchTake-Two Interactive CEO Strauss Zelnick anticipates that Grand Theft Auto 6's November 19 launch will cause many players to call in sick from work. He expects the game to be a massive entertainment event, building on the success of Grand Theft Auto 5. Marketing for the highly anticipated title is expected to ramp up over the summer.
A GTA 6 competitor just launched with customizable cars and a wanted level system — it's even free on PS5Neverness to Everness, a free-to-play open-world game developed by Hotta Studio, has launched on PC, PlayStation 5, iOS, and Android. The game features a large city to explore, customizable vehicles, a wanted level system reminiscent of Grand Theft Auto, and upcoming content like a Porsche collaboration. Built on Unreal Engine 5, it offers features like ray tracing and DLSS support.
GTA 6 Marketing Campaign Will Start Soon, Take-Two CEO Confirms | HappyGamerTake-Two Interactive CEO Strauss Zelnick confirmed that the marketing campaign for Grand Theft Auto 6 will begin "soon." This statement, made directly by Zelnick, suggests significant progress in the game's development and signals that official promotional materials are imminent. The announcement has generated considerable excitement and speculation within the gaming community regarding the game's release window.
Take-Two CEO addresses GTA 6’s release date once againTake-Two Interactive CEO Strauss Zelnick has indicated that Grand Theft Auto 6's November 19 release date remains on track, despite previous reports of delays. The game's pricing has also been a subject of discussion, with some leaks suggesting a higher retail cost for the Xbox Series X version.
The Grand Theft Auto 6 Release Date Appears Locked In For NovemberTake-Two CEO Strauss Zelnick has re-confirmed that Grand Theft Auto 6 is still slated for a November 19, 2026 release date. He discussed the company's philosophy on pricing and value, suggesting the game's cost will feel reasonable to consumers. While no new gameplay has been shown, Zelnick's comments indicate Rockstar Games is committed to the announced date.
'Our Job Is to Charge Way, Way, Way Less of the Value': GTA 6 Unlikely to Cost $100+ on PS5Take-Two CEO Strauss Zelnick suggested that Grand Theft Auto 6 is unlikely to cost over $100, emphasizing the company's commitment to delivering value to consumers. While the base price is expected to be $70, a more expensive Digital Deluxe edition might be offered, potentially including early access to drive additional revenue.
Take-Two's CEO gives fans a sliver of hope about an L.A. Noire sequelTake-Two Interactive CEO Strauss Zelnick has indicated that a sequel to the detective game L.A. Noire is a possibility, stating that the company is always considering its legacy intellectual properties. While no specific announcements were made, Zelnick emphasized the need for a passionate development team, hinting at potential involvement from the team behind the VR version of the game.
In the wake of $100 GTA 6 rumours, Take-Two still won't give an actual price, but says "our job is to charge way, way, way less of the value"Take-Two Interactive CEO Strauss Zelnick discussed Grand Theft Auto 6's pricing, stating the company aims to deliver value significantly less than the perceived worth of the game. He also noted that game prices have remained relatively stagnant despite inflation. The article also touches on recent staff firings at Rockstar Games and their connection to labor relations.
GTA 6 boss says marketing will begin 'soon', solidifying earlier promiseTake-Two Interactive CEO Strauss Zelnick has stated that the marketing campaign for Grand Theft Auto 6 will begin 'soon,' reinforcing previous comments that it would commence around summer. This suggests the game's November 19, 2026, release date is firm, as marketing typically starts closer to launch. Further updates are anticipated around Take-Two's May 21 earnings call.
Take-Two CEO eases GTA 6 delay fears, says "a lot of people will be calling in sick on November 19"Take-Two CEO Strauss Zelnick addressed concerns about a potential delay for Grand Theft Auto 6, humorously predicting many people will call in sick on its November 19, 2026 release date. He emphasized Rockstar Games' focus on creating a spectacular entertainment experience and hinted that marketing for the highly anticipated title will begin soon.
Even GTA 6's price needs to feel "reasonable", says Take-Two boss: hiking past $70 to match inflation "doesn’t make a whole lot of sense"Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6's price should feel reasonable to consumers, pushing back against the idea of simply matching inflation. He emphasized delivering value and ensuring the price feels fair for the experience. The discussion around GTA 6's pricing is significant as it could set a precedent for future game releases.
The GTA 6 price remains in the air, but Take-Two's CEO assures "our job is to charge way way way less of the…Take-Two Interactive CEO Strauss Zelnick discussed the pricing of Grand Theft Auto 6, suggesting it will not launch at a significantly higher price point than usual. He emphasized that the company aims to deliver immense value to consumers, ensuring the price feels fair for the experience provided, despite general inflation affecting other goods and services.
As the wait for GTA 6 trailer 3 approaches 1 year, Take-Two boss reassures that Rockstar will spin up marketing…Strauss Zelnick, CEO of Take-Two Interactive, has reassured fans that marketing for Grand Theft Auto 6 will begin soon, addressing concerns about the long wait for the next trailer. While no specific date was given, Zelnick expressed high confidence in the game's new November 19 release date.
Take-Two boss wants 'reasonable' price for GTA 6 as L.A. Noire return teasedTake-Two Interactive CEO Strauss Zelnick suggested that Grand Theft Auto 6 will be priced 'reasonably,' implying it might not reach the higher analyst predictions. He also hinted at potential future developments for the L.A. Noire intellectual property, stating the company is exploring possibilities for its existing franchises.
GTA 6 Price Commented On By Rockstar's OwnerStrauss Zelnick, CEO of Take-Two Interactive, commented on the pricing of Grand Theft Auto 6, suggesting it will be "reasonable" despite immense hype. He noted that major game prices have remained relatively stagnant for a decade, considering inflation. Zelnick also expressed confidence in Rockstar Games' ability to deliver an "amazing" product for Grand Theft Auto 6, which is set to release on November 19 for PlayStation 5 and Xbox Series X|S.
Games Inbox: Is buying a video game day one a good idea?Readers discuss the merits of buying games on day one, weighing instant access and being part of the conversation against the potential for lower prices and sales later. The article also touches on Sony's controversial PS5 DRM policy, the impact of studio closures on franchises like XCOM, and speculation about future game releases and company strategies.- Take-Two CEO Addresses Grand Theft Auto 6 Price, and the Possibility for More L.A. NoireTake-Two Interactive CEO Strauss Zelnick stated that the company is carefully considering the price for Grand Theft Auto 6. He also mentioned that Rockstar Games is focused on creating a spectacular entertainment experience. The discussion also touched upon the possibility of more content for L.A. Noire.
- Rumor MillRumors suggest that a new trailer for Grand Theft Auto 6 is imminent, with evidence pointing to its near release. Separately, the developer of Dead by Daylight has denied claims that recent layoffs were an act of union busting.
Grand Theft Auto 6’s Price Will Depend on What Consumers Want to Pay, Says Take-Two CEOTake-Two Interactive CEO Strauss Zelnick discussed the pricing strategy for Grand Theft Auto 6, emphasizing that consumers pay for value and that games have become cheaper when adjusted for inflation. He also highlighted the immense development costs, potentially exceeding $2 billion, and the focus on creating a spectacular entertainment experience. The game is slated for release on November 19th for PlayStation 5 and Xbox Series X/S.
After visiting the studio I'm more excited for The Blood of Dawnwalker than ever, so it's a relief to find out…The Blood of Dawnwalker, an RPG from former The Witcher 3 developers Rebel Wolves, is set to release on September 3, 2026. The game features a unique day/night cycle where players transform into vampires, impacting quest approaches and choices. This release date places it over two months before Grand Theft Auto 6.