Grand Theft Auto 6
News, coverage and analysis tracking Grand Theft Auto 6 across the outlets.
Take-Two CEO Says Grand Theft Auto 6 Won’t Have Real-Life BrandsTake-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will not feature real-world brands or product placement to maintain the integrity of the fictional world. He believes players can discern authenticity and that using made-up brands keeps the game pure. Development costs for Grand Theft Auto 6 have reportedly reached $2.11 billion.
20 upcoming video games I’m more interested in than GTA 6 - Reader's FeatureA reader explains their lack of interest in Grand Theft Auto 6, detailing 20 upcoming games they are more excited about. The list includes titles like Forza Horizon 6, Marvel's Wolverine, and Fable, spanning various genres and platforms.
Gamers Still Pick Consoles for Exclusives, New Data FindsNew data from Circana indicates that exclusive games remain the primary reason for consumers choosing a specific console, with 41% of US players citing them as their main decision factor. While this figure has slightly decreased from the previous year, it still outweighs factors like friends and family owning a particular platform. Sony appears to be re-evaluating its strategy of porting major PlayStation 5 exclusives to PC, focusing more on hardware-driving titles and upcoming exclusives like Marvel's Wolverine and Grand Theft Auto 6.
GTA 6 isn't "even at risk" of having product placement "because all the brands are made up," Take-Two CEO says: "I think that keeps us pure"Take-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will not feature real-world product placement because all brands within the game's fictional world are made up. He believes this approach maintains the integrity of the game's satirical elements and its underlying intellectual property. The use of fictional brands has been a long-standing characteristic of the Grand Theft Auto series.- May 2026 has arrived. Here’s why this is a huge month for GTA 6May 2026 is anticipated to be a significant month for Grand Theft Auto 6, with potential reveals including box art, a new trailer showcasing gameplay, and the opening of pre-orders. Take-Two Interactive's quarterly earnings call on May 21 is a focal point for expected announcements from Rockstar Games, as the game's November 19 release date approaches.
- GTA 6 Could Learn a Few Lessons From Bully, Rockstar’s Schoolyard GemRockstar Games could benefit from lessons learned from its 2006 title Bully regarding map size and content for the upcoming Grand Theft Auto 6. The article suggests that restraint and quality over quantity are key design principles that should be applied to the new installment, especially given rumors of its expansive map.
The Roblox player count is 132 million as of April 2026, but it still sent its stocks tumblingRoblox reported 132 million daily active users for Q1 2026, a significant drop from the previous quarter's 144 million, causing its stock value to fall by 13%. Despite the user decline, hours engaged grew 43% year-on-year, and revenue reached $1.4 billion. The company also cut its full-year 2026 bookings guidance, reflecting the impact of a mandatory age-verification system implemented in January 2026 and ongoing child safety concerns.- Don’t Expect Product Placement in GTA 6 — the CEO of Take-Two Says It Won't Do Real World Brand Partnerships Because 'All the Brands Are Made Up'Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 will not feature real-world brand partnerships or product placement. He explained that the fictional brands within the game's parody-filled world are more fitting than integrating actual companies.
GTA 6 launch has Take-Two's CEO a "billion" times more "scared" than any other game releaseTake-Two Interactive CEO Strauss Zelnick expressed significant apprehension regarding the upcoming release of Grand Theft Auto 6, stating he feels "a billion times more scared" than for any other game. He believes that maintaining a sense of caution is crucial for survival in the entertainment industry.
Games Inbox: What is Rockstar’s best video game?Readers discuss Rockstar Games' best title, with Red Dead Redemption 2 being a strong contender, though some hope Grand Theft Auto 6 will surpass it. The discussion also touches on the merits of remakes, the direction of video game movies like Resident Evil, and the future of Xbox consoles amidst declining sales.
Grand Theft Auto 6’s Release Scares Take-Two’s CEO “a Billion” Times More Than Other GamesTake-Two Interactive CEO Strauss Zelnick expressed significant anxiety about the upcoming release of Grand Theft Auto 6, stating his fears are amplified a billion times compared to other games. He emphasized the importance of creative independence and providing unlimited resources to development teams. Zelnick also discussed the company's approach to game pricing, focusing on delivering immense value to consumers at a fair price, despite rising inflation.
Grand Theft Auto 6 Won’t Have Real-Life Brands Because Take-Two CEO Says “That Keeps Us Pure”Take-Two Interactive CEO Strauss Zelnick confirmed that Grand Theft Auto 6 will feature entirely fictitious brands, a decision he believes maintains the game's 'pure' approach. This contrasts with other titles like NBA 2K, which incorporate real-world brands. Grand Theft Auto 6 is set to release on November 19th for Xbox Series X/S and PlayStation 5.
Take-Two CEO wants GTA 6 to be 'the most spectacular piece of entertainment on Earth, in history'Take-Two CEO Strauss Zelnick expressed both excitement and trepidation regarding the upcoming release of Grand Theft Auto 6, aiming for it to be the most spectacular piece of entertainment ever created. He also humorously suggested that many people might call in sick on the game's launch day, November 19. The article also notes the continued strong sales of Grand Theft Auto 5 and Red Dead Redemption 2.
Fans react as Take-Two CEO speaks on GTA 6 price — 'I am perfectly fine with a $100 or more game'Take-Two CEO Strauss Zelnick has indicated that Grand Theft Auto 6 will be priced reasonably, suggesting that consumers pay for the value delivered. He believes game pricing has become cheaper over time and that fans are willing to pay more for high-quality experiences, with some fans expressing willingness to pay $100 or more for the title. Zelnick also mentioned that the marketing campaign for GTA 6 is set to begin soon.
Take-Two CEO wants to ensure GTA 6's price 'feels very reasonable' but also says that games aren't expensive as they could be right nowTake-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6's price will feel 'very reasonable' to consumers, emphasizing value delivery over cost. He also commented that game prices have remained relatively low compared to inflation over the past decade. Zelnick also expressed his 'terror' regarding the immense success expected for Grand Theft Auto 6, focusing instead on creating a spectacular entertainment experience.
GTA 6 Won't Have Product Placement, Exec SaysTake-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 will not feature real-world product placement, emphasizing the series' fictional nature. While the franchise often parodies real brands, Zelnick confirmed that all brands within GTA 6 will be fictional. The game is set to launch on November 19 for PlayStation 5 and Xbox Series X|S.
Games Inbox: Will Marvel’s Wolverine be as good as Spider-Man 2?Readers discuss the potential of Marvel's Wolverine compared to Marvel's Spider-Man 2, with concerns about its movement and gore. Other topics include the future of digital game distribution, the perceived audience for Steam Machines, and the implications of Nintendo's movie ventures. There's also commentary on game difficulty modifiers, the impact of Grand Theft Auto 6, and PlayStation's digital rights management.
September Is Suddenly an Insane Month for New PS5 GamesSeptember is shaping up to be an exceptionally busy month for PlayStation 5 game releases, with several highly anticipated titles now confirmed. The Blood of Dawnwalker, Phantom Blade Zero, Marvel's Wolverine, and Trails in the Sky 2nd Chapter are all slated for release within the first half of the month. This surge in releases is partly driven by developers aiming to launch before the expected November release of Grand Theft Auto 6.- GTA 6’s price is still up in the air, but Take-Two CEO says it will be ‘the most spectacular piece of entertainment on Earth, in history’Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 aims to be the most spectacular piece of entertainment ever created, emphasizing value delivery to customers. While the exact price remains unconfirmed, Zelnick suggested that traditional pricing models may not apply, hinting at a potential price point that reflects the game's ambitious scope.
GTA 6 flu to return as boss expects fans to call in 'sick' at game's launchTake-Two Interactive CEO Strauss Zelnick anticipates that Grand Theft Auto 6's November 19 launch will cause many players to call in sick from work. He expects the game to be a massive entertainment event, building on the success of Grand Theft Auto 5. Marketing for the highly anticipated title is expected to ramp up over the summer.