Heroes 3

If New Blood had made Dusk 2, there'd be no Iron Lung, 'and now David Szymanski has got a movie that made $50 million'—so maybe there's wisdom in not churning out sequels

New Blood founder Dave Oshry explains his strategy of investing success from hits like Ultrakill into new, 'artsy' projects rather than churning out sequels. He contrasts this independent approach with the AAA model of IP exploitation and relentless growth, arguing that this allows for more creative freedom and avoids the pitfalls of publisher-driven development, citing examples like the Heroes of Might and Magic series and the Wolverine game.