Hot Wheels
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Toymaker Mattel launches a new game studio with a focus on Roblox and Fortnite that could signal a growing shift in…
Toy company Mattel has launched Mattel Game Studios, a new division focused on developing and operating interactive experiences inspired by its brands. The studio will create original games for platforms like Roblox and Fortnite, moving beyond its previous mobile-focused joint venture with NetEase. This strategic shift reflects the growing importance of virtual worlds and creator platforms in the gaming landscape.
Barbie and Hot Wheels owner Mattel launches Mattel Game Studios
Toy maker Mattel has launched Mattel Game Studios, a new subsidiary of Mattel Digital Studios, to develop and publish titles based on its iconic brands like Barbie and Hot Wheels. The studio will oversee existing mobile games and publish new free-to-play titles, as well as original experiences on platforms like Roblox and Fortnite. This move follows Mattel's recent acquisition of mobile studio Mattel163.
Mattel launches new global studios business to develop games based on its IP
Mattel has launched Mattel Game Studios, a new global development organization focused on creating games based on its intellectual property. This initiative builds upon the company's acquisition of Mattel163 and aims to develop original gaming experiences for various platforms, including mobile, PC, Roblox, and Fortnite. The studio's existing portfolio includes popular mobile titles like UNO!, and upcoming releases such as Skeletor: Until Next Time! and an unnamed Hot Wheels title.
At Summer Game Fest 2026, video games retreat to the safety of the past
The Summer Game Fest 2026 showcased a strong trend of developers relying on established franchises, sequels, and remakes rather than introducing new intellectual properties. While notable exceptions exist, the overall emphasis on recognizable titles suggests a retreat to safer, familiar ground within the industry amidst financial pressures. This focus on nostalgia and past successes, though generating excitement, raises questions about the future of innovation in gaming.
