Toymaker Mattel launches a new game studio with a focus on Roblox and Fortnite that could signal a growing shift in…
Toy company Mattel has launched Mattel Game Studios, a new division focused on developing and operating interactive experiences inspired by its brands. The studio will create original games for platforms like Roblox and Fortnite, moving beyond its previous mobile-focused joint venture with NetEase. This strategic shift reflects the growing importance of virtual worlds and creator platforms in the gaming landscape.
PC Gamer
- Entities
- Uno
- Hot Wheels
- Virtual Worlds
- Roblox
- PlayStation
- Mattel Game Studios
- Mattel, Inc.
- Payday 3
- Fortnite
- PC
- Game Development
- Live Service Games
- NetEase, Inc.
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