Toymaker Mattel launches a new game studio with a focus on Roblox and Fortnite that could signal a growing shift in…
Toy company Mattel has launched Mattel Game Studios, a new division focused on developing and operating interactive experiences inspired by its brands. The studio will create original games for platforms like Roblox and Fortnite, moving beyond its previous mobile-focused joint venture with NetEase. This strategic shift reflects the growing importance of virtual worlds and creator platforms in the gaming landscape.
- Entities
- Game: Uno
- Game: Hot Wheels
- Topic: Virtual Worlds
- Platform: Roblox
- Platform: PlayStation
- Company: Mattel Game Studios
- Company: Mattel, Inc.
- Game: Payday 3
- Platform: Fortnite
- Platform: PC
- Topic: Game Development
- Topic: Live Service Games
- Company: NetEase, Inc.
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