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Sega won't "entrust the creative aspect of games to AI," but is using tech to "improve efficiency" in other departments
Sega will not entrust the creative aspects of game development to AI, but is using the technology to improve efficiency in other departments like publishing and business idea generation. The company has established a Generative AI Committee and Task Force to develop in-house tools. Separately, the South Australian Film Corporation has doubled its Digital Games Fund to $1 million to support local game development across various stages.
South Australian government makes largest investment in game development by doubling its Digital Games Fund to $1m
The South Australian government, through the South Australian Film Corporation, has doubled its Digital Games Fund to $1 million, marking its largest investment in game development. The fund offers three streams for pre-production, production, and post-release activities, alongside a new Game Studio Placement Program to support emerging talent. This initiative aims to boost local game development and increase the global presence of South Australian games.
