Sega won't "entrust the creative aspect of games to AI," but is using tech to "improve efficiency" in other departments
Sega will not entrust the creative aspects of game development to AI, but is using the technology to improve efficiency in other departments like publishing and business idea generation. The company has established a Generative AI Committee and Task Force to develop in-house tools. Separately, the South Australian Film Corporation has doubled its Digital Games Fund to $1 million to support local game development across various stages.
- Entities
- Company: SEGA
- Company: South Australian Film Corporation
- Topic: Publishing
- Company: Crystal Dynamics
- Topic: Artificial Intelligence
- Platform: Nintendo Switch
- Game: Tomb Raider: Legacy of Atlantis
- Game: Crazy Taxi
- Game: End of Ember
- Game: Peppermint
- Topic: Game Development
- Topic: Game Development Funding
- Game: Pro Jank Footy
- Game: The Troll & The Witch's House
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