Sonic the Hedgehog
News, coverage and analysis tracking Sonic the Hedgehog across the outlets.
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Une collection Sonic x Olympique pour fêter la Journée olympique et le 35e anniversaire de Sonic The Hedgehog
The International Olympic Committee and SEGA have launched their first collaborative merchandise collection to celebrate Olympic Day and the 35th anniversary of Sonic The Hedgehog. The "Sonic x Olympic" collection features designs combining Olympic rings with Sonic characters and sports themes, promoting values of friendship, excellence, and respect.
SEGA faces backlash as Sonic the Hedgehog ARG sneakily asks for consent to train gen-AI on your data
Sega is facing backlash for its Sonic the Hedgehog alternate reality game, 'The Chaos Hunt,' which was discovered to be training AI models on participant data without clear consent. The marketing campaign, designed to celebrate the series' 35th anniversary, required users to agree to terms that allowed a marketing company, Community, to use their data for AI model training. This has sparked negative reactions from fans concerned about the increasing integration of AI in marketing.
Sonic x Olympic collection celebrates OLYMPIC DAY AND Sonic the Hedgehog’s 35th anniversary
The International Olympic Committee and SEGA have launched a special-edition merchandise collection to celebrate Olympic Day and Sonic the Hedgehog's 35th anniversary. The collection features designs uniting the Olympic rings with Sonic and friends participating in various Olympic sports, highlighting shared values of perseverance and excellence.
Sonic The Hedgehog is being re-released on cartridge but there's a big problem
Sega is celebrating Sonic the Hedgehog's 35th anniversary with several new releases, including Sonic Frontiers: Definitive Edition for the Nintendo Switch 2 and two physical game collections. Additionally, iam8bit is releasing special cartridge re-releases of the original Sonic The Hedgehog and Sonic The Hedgehog 2 for the NTSC Sega Genesis, though these are primarily for collectors due to regional compatibility issues.
SEGA Celebrates 35 Years of Sonic the Hedgehog with Birthday Livestream Extravaganza
SEGA celebrated the 35th anniversary of Sonic the Hedgehog with a special livestream event. The celebration included the surprise release of Sonic Frontiers - Definitive Edition on Nintendo Switch 2, updates for Sonic Racing: CrossWorlds, new gameplay for SONIC PICO PARK, and announcements for Sonic Forces on Nex Playground and mobile. Additionally, a Sonic the Hedgehog franchise sale on Steam and an expanded Sonic Live in Concert tour were revealed.
Sonic Returns To His Roots With New Sega Genesis Cartridges
Sega and iam8bit have released new 'Legacy Cartridges' for Sonic the Hedgehog and Sonic the Hedgehog 2, compatible with NTSC Sega Genesis consoles. Priced at $99.99 each, these collector's items feature translucent cartridges, clamshell packaging, and instruction manuals, with a chance for a glow-in-the-dark shell.
Evening Reading - June 23, 2026
This edition of Evening Reading covers various gaming industry happenings, including Tencent's reported exits from Japanese studios, EA layoffs, and new game announcements like Montabi and Tanuki: Pon's Summer. It also touches on the upcoming EVO 2026 fighting game tournament and reflections on Sonic's 35th birthday and the legacy of 3D graphics in gaming.
Games Inbox: Is Sonic the Hedgehog cooler than Super Mario?
This article discusses whether Sonic the Hedgehog is still cooler than Super Mario, exploring arguments about their respective attitudes, supporting characters, and modern relevance. It also touches on the high cost of new hardware like Steam Machines and the PlayStation 6, and Sega's struggles with its retro revival strategy.
All the announcements from Sonic’s 35th birthday
SEGA of America hosted a livestream event to celebrate the 35th anniversary of Sonic the Hedgehog. The multi-hour stream featured guest appearances and several surprise announcements for fans.
Sonic’s New Chaos Hunt Game Includes Some Fine Print You Shouldn’t Skip
Sega's new Alternate Reality Game, Chaos Hunt, celebrating Sonic the Hedgehog's 35th anniversary, includes terms of service that require players to agree to AI model training and data sharing with third-party vendors. The game involves a hunt for Chaos Emeralds, with prizes including a trip to Club Chaos in New York City. Sega is also releasing anniversary merchandise and collaborating with other franchises for Sonic Racing: CrossWorlds.
Sonic and SEGA teams up with Olympic for co-branded merchandise collection
SEGA and the International Olympic Committee have launched a co-branded merchandise collection to celebrate Olympic Day and Sonic the Hedgehog's 35th anniversary. The collection features a special graphic combining the Olympic rings and Sonic imagery.
Classic Sonic coming to Sonic Racing CrossWorlds today
SEGA announced that Classic Sonic will be added to Sonic Racing CrossWorlds today as part of the franchise's 35th birthday celebrations. Additionally, characters Axel from Crazy Taxi and Amigo from Samba de Amigo have had their release dates teased.
Sonic Racing: CrossWorlds free character updates Classic Sonic, Axel, and Amigo announced
SEGA has announced free character updates for Sonic Racing: CrossWorlds, adding Classic Sonic, Axel from Crazy Taxi, and Amigo from Samba de Amigo as playable characters throughout June, August, and September. The game is available on PlayStation 5, Xbox Series, Nintendo Switch, PlayStation 4, Xbox One, and PC.
To celebrate Sonic the Hedgehog's 35th anniversary, I've gathered some of the best merch based on the beloved blue blur - from Lego sets to Loungefly bags
To celebrate the 35th anniversary of Sonic the Hedgehog, this article highlights various officially licensed merchandise. Items include Lego sets, Loungefly bags, Squishmallow plushies, PEZ dispensers, game controllers, and cookbooks, all based on the beloved SEGA franchise.
Game Crossovers and Collaborations
The Sonic the Hedgehog 35th Anniversary Collection is now available for purchase on the official SEGA Merchandise Shop. This collection celebrates the iconic blue hedgehog's long-standing legacy in gaming and pop culture.
Prime Day retro gaming deals are now live, and I've picked out the classic consoles, controllers, and accessories…
Amazon Prime Day is offering deals on retro gaming consoles, controllers, and accessories, with discounts available on items like the Atari 2600+ and Evercade cartridges. The sale coincides with Sonic the Hedgehog's 35th anniversary, and while many deals require a Prime membership, some independent retailers are also offering rival sales.
Sonic the Hedgehog 35th Anniversary Collection Available Now
SEGA and DPI Merch have launched the Sonic the Hedgehog 35th Anniversary Collection, featuring a range of apparel, accessories, and collectibles. The collection celebrates the iconic character's 35th anniversary, which falls on June 23, 2026, and includes items like a statue, varsity jacket, and various themed accessories.
If you're aiming to celebrate Sonic the Hedgehog's 35th anniversary in style, you should copy the Sega Genesis setup that permanently resides in my retro cave
This guide details how to set up a Sega Genesis (Mega Drive) for a modern retro gaming experience to celebrate Sonic the Hedgehog's 35th anniversary. It covers using RGB Scart cables with upscalers like the OSSC, recommends controllers such as the 8Bitdo M30, and suggests the Anbernic RG ARC-D handheld for portable play.
SEGA updates sales figures for its biggest franchises
SEGA has updated sales figures for its major franchises, with Persona 5 Royal surpassing 8.66 million copies sold. The report also mentions recent sales data for Sonic x Shadow Generations, as well as the Persona and Sonic the Hedgehog series.
Sonic the Hedgehog 35th birthday live stream set for June 23
SEGA will host a 35th birthday live stream for Sonic the Hedgehog on June 23, featuring gameplay, music, and activities. The event will be broadcast on YouTube and Twitch and will also serve as a charity fundraiser for St. Jude Children’s Research Hospital.
