SEGA talks importance of Sonic, failing to reach its goal, wanted new game to sell more
SEGA president Shuji Utsumi discussed the importance of Sonic the Hedgehog as a symbol for the company and how its success, particularly the movie, can boost other IPs. He also acknowledged that SEGA did not meet its goals for global expansion of Sonic titles last year and that the latest Sonic game did not sell as well as hoped, leading to measures to improve sales power.
- Entities
- Company: SEGA
- Topic: Game Sales
- Person: Shuji Utsumi
- Game: Sonic Racing: CrossWorlds
- Topic: Transmedia Projects
- Game: Sonic the Hedgehog
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