Alden Kroll

Valve designer says "you should make a good game" if you want attention on Steam, there's no "secret…

Valve designer Alden Kroll stated that the key to success on Steam is to create a good game, emphasizing that discoverability tools like Steam Next Fest are helpful but not a substitute for quality. He advised developers to actively engage with fans online using trailers and screenshots to build awareness and excitement before and during a game's release.