Andrew Greenberg
Reporting and statements that mention Andrew Greenberg.
Latest coverage
Gears Of War: E-Day–How’s It Selling? Let’s Unpack Things
Gears of War: E-Day has sold approximately 230,000 copies across Steam and Xbox platforms, with a significant portion of players acquiring it through Game Pass. Analysts suggest that while direct sales are soft, the Game Pass model, including premium upgrades, generated substantial revenue, but questions are being raised about Xbox's overall strategy and its ability to drive console sales.
Majority Of Gears Of War: E-Day Revenue On Xbox Will Be Cannibalized By Game Pass, Analyst Says
An analyst report suggests that Gears of War: E-Day's inclusion on Xbox Game Pass will significantly cannibalize its revenue potential, despite strong initial sales on Steam. Microsoft's strategy with Game Pass is questioned, with past admissions that it can hurt full-game sales, though some executives maintain it can also boost them. The report also touches on the potential for a PlayStation 5 port and the broader implications of Microsoft's exclusivity and Game Pass strategies.
A New Xbox Memo Points to a Tough Reset and a Possible 2027 Launch for Helix
A leaked internal memo from Xbox CEO Asha Sharma outlines a significant "Xbox Reset" initiative, addressing a severe hardware component crisis and declining revenue. The memo suggests Project Helix could launch in Holiday 2027, with potential layoffs also indicated. The reset may have also strained relationships with PlayStation due to last-minute exclusivity decisions for titles like Gears of War: E-Day.
Sony angry at Xbox for cutting Halo trailer from State of Play says insider
An insider report suggests Sony is angered by Microsoft's decision to pull a Halo trailer from a recent State of Play, indicating a potential shift back to Xbox exclusives. This move, affecting games like Gears Of War: E-Day and potentially Forza Horizon 6, has reportedly strained the relationship between the two companies and surprised many within Xbox.
Gears Of War: E-Day PS5 promo refutes Microsoft's claims about Xbox exclusivity
An official Xbox podcast trailer for Gears Of War: E-Day briefly showed PlayStation 5 and Steam logos, contradicting Microsoft's claims of it being an Xbox exclusive. Despite Xbox's vice president of games marketing Aaron Greenberg denying a last-minute pivot, the inclusion of the PS5 logo suggests it was initially planned for the platform. This incident adds to confusion surrounding Microsoft's evolving exclusivity strategy for its first-party titles.
Official Gears of War: E-Day video gets taken down for including a PS5 logo, adding more fuel to the last-minute change theory
A PlayStation 5 logo was mistakenly included in promotional material for Gears of War: E-Day, fueling speculation about a last-minute platform exclusivity change. Xbox marketing VP Aaron Greenberg clarified that the decision was made internally about a month prior and was not a last-minute change, with knowledge limited to a small group.
Accidental Upload Shows Gears Of War: E-Day Was A PS5 Game Until The Last Minute
An accidental upload to the official Xbox channel revealed Gears of War: E-Day was initially planned for PlayStation 5 before being switched to Xbox exclusivity. While journalist Jeff Grubb claimed the decision was last-minute, Xbox's Aaron Greenberg stated the change was made about a month prior to the announcement.
Whoops! Xbox Accidentally Uploads Gears of War PS5 Trailer
Xbox accidentally uploaded a trailer for Gears of War: E-Day that included a PlayStation 5 logo, suggesting a PS5 version was planned before its cancellation. Xbox marketing head Aaron Greenberg stated the cancellation was not a last-minute decision, though other executives offered no comment on the company's exclusivity strategy.
Who owns the Wizardry RPGs? We do, say both Drecom and Atari as an unusual IP acquisition splits custody of the genre-forming series
A dispute has arisen over the ownership of the Wizardry RPG intellectual property, with both Atari and Drecom claiming rights. Atari announced acquiring rights to the first five games for re-releases and remakes, while Drecom asserts they own the copyright and trademark for the entire series. Original rights holder Robert Woodhead is quoted in Atari's announcement.
Atari acquires the rights to the classic Legendary Wizardry RPGs 1-5
Atari has acquired the rights to the first five classic Wizardry role-playing games from Robert Woodhead and Andrew Greenberg. The company plans to republish, remaster, and create new releases, collections, and console ports for these influential titles. Notably, Wizardry 6, 7, and 8 remain under Drecom's ownership.
