Asha Sharma
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Xbox announces new XP division to deliver transmedia spinoffs including film, TV, and theme parks
Xbox has launched a new division, XP, dedicated to expanding its brands into film, television, theme parks, and merchandise. Led by former Mojang president Kayleen Walters, the division will oversee projects like the Fallout TV series and the upcoming Minecraft World theme park. This move aims to leverage the emotional connection players have with Xbox franchises beyond just gaming.
Xbox Is Going Bigger On Movies, TV, And More With New XP Division
Xbox has launched a new division named XP, dedicated to expanding its presence in movies and television. Headed by Lucasfilm veteran Kayleen Walters, XP will focus on film and TV projects, merchandise, live events, and strategic partnerships, leveraging existing Xbox intellectual property.
Gears of War boss says the next game won't take seven years to make as he dances around the question of layoffs
The Coalition studio head Mike Crump addressed concerns about potential layoffs following the release of Gears of War: E-Day, stating the focus is on shipping great games. While E-Day has been well-received, the studio's future and investment from Xbox remain uncertain, especially given its console exclusivity. Crump promised the next Gears of War title will not take as long to develop as E-Day did.
What’s Next For Halo Under Activision? Probably Not The Endless
Halo is transitioning to Activision's management, with a new team taking over development while 343 Industries is significantly downsized. The article reveals details about the alien faction known as the Endless, which may not feature in future Halo titles under Activision. This shift occurs as Microsoft emphasizes major franchises amidst widespread layoffs and studio divestitures.
Xbox GTA 6 Cloud Gaming Deal - What Is Unsaid About the Deal
Microsoft has clarified its deal for Grand Theft Auto 6 on Xbox Cloud Gaming, confirming it will be available at launch but not exclusively and not on PC. The agreement focuses on streaming to Xbox consoles, with details on browser and app support still undisclosed. This comes as Microsoft prepares to implement new monthly usage limits for Game Pass Ultimate subscribers.
GTA 6 won't be playable on PC at launch via Xbox's cloud streaming services, Microsoft exec indicates while refuting exclusivity deal report
Microsoft executive Matthew Ball refuted reports that Xbox secured exclusive cloud streaming rights for Grand Theft Auto 6 on PC. While the game will launch on Xbox consoles on November 19, it will not be available via PC cloud streaming at launch, a decision seemingly driven by business strategy rather than technical limitations. Rockstar Games is also facing an employment tribunal regarding the firing of developers.
Asha Sharma reportedly informs staff that Xbox has "started to return to growth" during internal town hall
Xbox CEO Asha Sharma announced during an internal town hall that the company has begun to return to growth after reaching an all-time low, with significant improvements in its first-party segment and user engagement. Sharma also discussed plans to evolve Game Pass, introduce a family of next-gen hardware devices under Project Helix, and continue investing in console features despite current market stagnation.
No, GTA 6 won't be playable on PC via Xbox Cloud Gaming, and Microsoft doesn't have exclusive streaming rights…
Xbox chief strategy officer Matthew Ball clarified that Grand Theft Auto 6 will not be playable on PC via Xbox Cloud Gaming and that Microsoft does not hold exclusive streaming rights. This debunks earlier reports suggesting such an arrangement, which would have limited streaming access to Xbox Cloud Gaming. The game is confirmed for an Xbox release on November 19.
"After an all-time low, we've started to return to growth" - Asha Sharma touts Xbox turnaround after drastic restructuring and many hundreds of layoffs
Xbox CEO Asha Sharma announced that the company is experiencing a return to growth after significant restructuring and over 1,800 layoffs. Recent game releases like Gears of War: E-Day and Minecraft Dungeons 2 have performed strongly, contributing to this turnaround. Sharma also discussed plans for next-generation consoles and a continued focus on handheld gaming.
Xbox CEO says Battle.net isn't turning into Steam after The Witcher 3 deal: "We will do it the right way"
Xbox CEO Asha Sharma stated that Blizzard's Battle.net storefront will not become a direct competitor to Steam, despite adding titles like The Witcher 3: Wild Hunt. Sharma emphasized a selective, curated approach for Battle.net, focusing on games that align with its existing player base, and assured that the platform will be developed "the right way."
Xbox shuts down GTA 6 PC rumors, as Rockstar's latest doubles down on console launch
Xbox has denied reports that it secured exclusive cloud streaming rights for Grand Theft Auto 6 on PC. While the game is set to launch on consoles on November 19, the PC version will not be available at launch, and Xbox has confirmed it will not be the sole platform for PC streaming.
Xbox restates plans for next-gen Project Helix to be a "family of devices", stressing "many players will be on the go"
Xbox CEO Asha Sharma reiterated plans for a "family of devices" for the next generation, codenamed Project Helix, which will include a main console and a portable gaming machine. Sharma emphasized that "there is not one device that fits all" and highlighted the importance of players being "on the go," suggesting a focus on portable experiences similar to the ASUS ROG Ally X. Microsoft is exploring different business models to ensure affordability amidst component shortages.
GTA 6 Will Not Stream To PC Through Xbox, Despite Earlier Report
Microsoft has clarified that Grand Theft Auto 6 will not be available to stream to PC via Xbox Cloud Gaming, contrary to earlier reports. Xbox chief strategy officer Matthew Ball stated that while the game will launch on Xbox Series X|S and PlayStation 5 on November 19, it will not be exclusively streamed or available on PC through cloud services. This news is disappointing for PC players who were hoping for an earlier way to access the game.
Xbox denies reports it's acquired exclusive GTA 6 game-streaming rights, deflating hopes of playing it on PC
Xbox has denied reports that it secured exclusive game-streaming rights for Grand Theft Auto 6, particularly for PC. While the game will be available on Xbox Cloud Gaming, it will not be exclusively streamed or available on PC through this service. Xbox is also adjusting its cloud gaming offerings with new subscription tiers and playtime limits.
Rapport: Xbox har exklusiva streaming-rättigheter för GTA VI
A report suggests that Xbox has secured exclusive streaming rights for Grand Theft Auto VI, potentially allowing PC players to access the game via Xbox Cloud Gaming. While officially announced only for PlayStation 5 and Xbox Series X/S, this deal could enable broader access through Microsoft's streaming service.
Xbox CEO Says Project Helix Will Have More Devices Because One Device Can’t Fit All – Rumor
Xbox CEO Asha Sharma revealed that the company's next-generation strategy, codenamed Project Helix, will involve a "family of devices" rather than a single console. This approach aims to cater to diverse player needs, potentially including a handheld device, and address industry-wide concerns about hardware affordability and component shortages. Sharma indicated that while a powerful console will be central, partnerships will be key to filling out the device lineup.
Xbox is Returning to Growth After Previous Game Pass Strategy Sent it Into “Freefall” – Rumor
Xbox CEO Asha Sharma stated that the company is returning to growth after a period of decline attributed to previous Game Pass strategies. Despite significant layoffs, Sharma indicated a positive trend with new game releases like Gears of War: E-Day contributing to improved sentiment and business performance. Sharma also discussed plans to expand the Windows audience and streamline third-party support, while reaffirming that Xbox is not for sale.
Xbox Boss Says Helix Will Be A Family Of Devices, Hints At More Game Pass Changes
Xbox CEO Asha Sharma revealed that the company's next generation will focus on a family of devices and a revamped Game Pass service. The strategy emphasizes flexibility with a console-first approach and includes plans for new hardware.
Xbox Was At An “All Time Low,” But Is Now Growing Again After Huge Cuts, CEO Says
Xbox CEO Asha Sharma stated that the company is experiencing renewed growth after significant layoffs and studio closures, calling it a "return to growth" after an "all time low." She also discussed future hardware plans, including a "family of devices" for the next generation, and confirmed that Xbox is not for sale despite recent restructuring efforts.
OD is “Unusual” for Hideo Kojima, Who Wants to “Keep Quiet and Release It”
Hideo Kojima stated that his upcoming game OD is being developed with a deliberate lack of promotion, aiming for a quiet release. Despite delays due to SAG-AFTRA filming, shooting is progressing well, with full character replacements taking significant work. Xbox is publishing OD and the previously announced Physint, with Xbox CEO Asha Sharma noting OD's budget is substantially below that of a premium title.