Xbox announces new XP division to deliver transmedia spinoffs including film, TV, and theme parks
Xbox has launched a new division, XP, dedicated to expanding its brands into film, television, theme parks, and merchandise. Led by former Mojang president Kayleen Walters, the division will oversee projects like the Fallout TV series and the upcoming Minecraft World theme park. This move aims to leverage the emotional connection players have with Xbox franchises beyond just gaming.
- Entities
- Game: Minecraft
- Company: Microsoft
- Person: Kayleen Walters
- Game: Fallout Shelter
- Game: Halo
- Game: Gears of War
- Company: Netflix
- Topic: Theme Parks
- Person: Maria Angelidou-Smith
- Topic: Licensing
- Company: Mojang
- Topic: Film and Television
- Company: Xbox
- Company: Lucasfilm
- Game: Fallout
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