Asha Sharma
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Asha Sharma faces tough decisions with limited room for manoeuvre | Opinion
Xbox CEO Asha Sharma faces significant challenges in turning around the division's financial performance and strategic direction. Despite positive initial messaging and decisions like cutting Game Pass prices, the company must navigate difficult choices regarding its next-generation console, Project Helix, and the future of exclusive titles. With declining revenues and pressure to improve profitability, Sharma's execution of these tough decisions will be critical for Xbox's future.
XBOX explains what “console exclusive” really means in 2026
Xbox clarified its definition of "console exclusive" for games like Gears of War: E-Day, stating it means the title will not be available on PlayStation. However, it will still launch on PC and be accessible via Xbox Cloud Gaming, reflecting Microsoft's broader ecosystem strategy. This approach prioritizes reaching a wide audience while maintaining brand strength through platform-specific releases.
Microsoft's Xbox games keep ending up as flops according to new report
A new report indicates that several Xbox games, including Avowed, Hellblade 2, and Forza Motorsport, have significantly underperformed Microsoft's sales and engagement expectations. This comes amid reports of expected layoffs and studio closures at Xbox, with CEO Asha Sharma acknowledging the company has 'over extended' its resources and needs to reassess investment priorities.
Even with PS5 Ports, Many of Xbox's Games Have Been Underperfoming
An internal memo from Xbox CEO Asha Sharma revealed that the division is operating at a 3% accountability margin, leading to layoffs. Many of Xbox's first-party games, even those with PlayStation 5 ports, have underperformed in sales and Xbox Game Pass engagement, failing to meet expectations.
Xbox Studio Shutdowns and Ad-Funded Subscriptions Likely After Asha Sharma's Stark 'Reset' Warning, Analysts Say
Following a stark warning from new Xbox CEO Asha Sharma about the need for a corporate 'reset,' gaming analysts predict potential studio shutdowns and the consideration of ad-supported subscription models for the platform. These changes are seen as necessary steps to address current business challenges.
Playstack sold, Xbox announces business 'reset,' and is generative AI poisoning the well? - Patch Notes #56
Playstack has been sold to Integrated Media Company, with TruFin divesting its majority stake. Xbox announced a business 'reset' involving potential layoffs and studio closures, as confirmed by leaders Asha Sharma and Matt Booty. Concerns are also rising about generative AI's impact on the industry, with Take-Two's former head of AI, Luke Dicken, expressing worries about the current hype cycle.
Uppgift: stora uppsägningar på Xbox inom kort
Xbox is reportedly planning significant layoffs next month due to declining revenues, according to sources speaking to Bloomberg. In an internal memo, Xbox leadership acknowledged that falling revenues despite substantial investments cannot continue. This potential wave of job cuts follows several previous rounds of layoffs at Microsoft and Xbox since 2023.
New Xbox Exec Advocates For Something Everyone Hates To Help Save Gaming
Xbox Chief Strategy Officer Matthew Ball suggests that in-game advertising could be a solution to rising development costs and consumer reluctance to pay more for games. He points to the success of ad-supported tiers in streaming services as a model. Ball acknowledges past negative reactions to in-game ads but argues that companies need to explore such revenue streams to keep products affordable and fund development.
A New Xbox Memo Points to a Tough Reset and a Possible 2027 Launch for Helix
A leaked internal memo from Xbox CEO Asha Sharma outlines a significant "Xbox Reset" initiative, addressing a severe hardware component crisis and declining revenue. The memo suggests Project Helix could launch in Holiday 2027, with potential layoffs also indicated. The reset may have also strained relationships with PlayStation due to last-minute exclusivity decisions for titles like Gears of War: E-Day.
Xbox’s ‘reset’ will reportedly mean layoffs, Ubisoft closes studios while hiding the news under embargo
Xbox CEO Asha Sharma and head of Xbox Game Studios Matt Booty discussed a 'reset' for the brand, hinting at upcoming layoffs. Concurrently, Ubisoft has shut down studios in Winnipeg and Belgrade, affecting approximately 380 employees, with additional layoffs in San Francisco. Reports also suggest Ubisoft embargoed news of these closures to the press.
Halo Trailer Was Supposed To Be At State Of Play, Then Microsoft Pulled It – Report
A Halo trailer intended for the PlayStation State of Play event was reportedly pulled by Xbox CEO Asha Sharma, potentially straining relations between Microsoft and Sony. The trailer was likely for Halo: Campaign Evolved, which is slated for a July release on PlayStation 5, marking the franchise's debut on a PlayStation platform. This decision comes amidst broader changes at Xbox, including expected layoffs and potential studio closures, as Sharma aims to "reset the business."
Xbox preparing for mass layoffs as Project Helix implied for Christmas 2027
Xbox is reportedly preparing for significant layoffs, potentially affecting around 1,000 employees, as the company faces declining revenue despite substantial investments. This comes as Xbox leadership discusses the high cost of console components and the need for new business models for the upcoming 'Project Helix,' rumored for a Christmas 2027 launch. The company has also seen multiple game cancellations and studio closures in recent years.
Report – Major layoffs to hit Xbox as CEO claims it is “not in a healthy spot”
Xbox is reportedly planning significant layoffs next month as new CEO Asha Sharma aims to "reset the business," which she described as "not in a healthy spot." These cuts are expected after June 30th and will be accompanied by reduced marketing budgets and other cost-saving measures. Sharma also indicated a need to reconsider the "Project Helix" business model due to the AI chip crisis and stated that the platform's current infrastructure is not optimized for future challenges.
Xbox announces business 'reset' amid reports of layoffs and studio closures
Xbox CEO Asha Sharma announced a business 'reset' for Microsoft's gaming division, signaling significant layoffs and potential studio closures following years of declining revenue. The memo cites a substantial increase in component costs for hardware and memory, exacerbated by past expansion choices, as a major challenge. Sharma and Xbox content chief Matt Booty aim to revive the company by evolving its business model and partnerships over the next 100 days.
"We have found ourselves over extended", new Xbox CEO says amid reports of plans for major job cuts
New Xbox CEO Asha Sharma and head of Xbox Game Studios Matt Booty are reportedly planning significant job cuts across the gaming division. Sharma cited declining revenues despite substantial investments and rising component costs as reasons for a business 'reset'. The planned layoffs follow Microsoft's acquisition of Activision Blizzard King and come amid reports of internal questioning regarding the company's broad strategy and complex infrastructure.
Sony angry at Xbox for cutting Halo trailer from State of Play says insider
An insider report suggests Sony is angered by Microsoft's decision to pull a Halo trailer from a recent State of Play, indicating a potential shift back to Xbox exclusives. This move, affecting games like Gears Of War: E-Day and potentially Forza Horizon 6, has reportedly strained the relationship between the two companies and surprised many within Xbox.
Don't panic: Xbox is still releasing games on PC despite exclusivity push
Xbox CEO Asha Sharma has clarified that despite "Gears of War: E-Day" being a console exclusive, it will still be available on PC and cloud streaming. Chief Content Officer Matt Booty confirmed that PC releases will continue as normal, alleviating concerns about a return to delayed PC ports. This comes amidst broader changes at Xbox, including the discontinuation of Microsoft's Copilot AI tool and a reduction in Xbox Game Pass costs, alongside reports of significant layoffs and budget cuts.
Xbox reportedly preparing for "significant" lay-offs, as Asha Sharma's big "reset" plan comes into full force
Xbox is reportedly preparing for significant layoffs and budget cuts as part of new CEO Asha Sharma's business reset plan. A memo outlines the company's financial challenges, including decreased revenue and a low accountability margin, and addresses rising hardware costs due to generative AI. The company is also focusing on console exclusivity for upcoming titles like Gears of War: E-Day.
Evening Reading - June 10, 2026
This edition of Evening Reading covers various gaming news, including updates on Among Us Story: On Guard, Alien: Isolation 2, Pokemon Pokopia, Halo: Campaign Evolved, and Saw: Genesis. It also mentions Steam discontinuing physical gift cards, Xbox CEO Asha Sharma's statement on restructuring, and new game announcements for Minecraft Dungeons 2 and Resident Evil Veronica. Additionally, it highlights Bradley the Badger being published by Focus Entertainment, Geoff Keighley and Hideo Kojima reuniting at Summer Game Fest, and Floyd Norman receiving an honorary Oscar.
Xbox speedruns 'we're so back' to 'it's so over' pipeline at a speed previously thought…
Xbox is facing internal contradictions, with new CEO Asha Sharma announcing free consoles for fans while simultaneously warning employees about overspending on studio acquisitions and impending layoffs. The company's "Xbox Reset" initiative highlights a struggle to balance ambitious growth plans with a reported 3% profit margin, leading to a perception of inconsistent strategy and potential job cuts.
