New Xbox Exec Advocates For Something Everyone Hates To Help Save Gaming
Xbox Chief Strategy Officer Matthew Ball suggests that in-game advertising could be a solution to rising development costs and consumer reluctance to pay more for games. He points to the success of ad-supported tiers in streaming services as a model. Ball acknowledges past negative reactions to in-game ads but argues that companies need to explore such revenue streams to keep products affordable and fund development.
- Entities
- Company: Microsoft
- Topic: Game Development Costs
- Person: Strauss Zelnick
- Person: Sarah Bond
- Company: Take-Two Interactive
- Person: Matthew Ball
- Topic: In-Game Advertising
- Company: Xbox
- Company: BioWare
- Company: Square Enix
- Topic: Business Models
- Person: Mark Darrah
- Company: EA Sports
- Person: Asha Sharma
- Person: Phil Spencer
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