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Eva Ryott

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Games IndustryPositive

Reddit posts can be more important than data, and other lessons from maintaining Candy Crush as a forever game

Eva Ryott, King's head of live operations, discusses maintaining Candy Crush Saga as a 'forever game' by focusing on player needs and leveraging AI for content creation and workflow support. She highlights the importance of combining data-driven insights with innovation and listening to player feedback, even from platforms like Reddit, to keep the long-running mobile title engaging.