Reddit posts can be more important than data, and other lessons from maintaining Candy Crush as a forever game
Eva Ryott, King's head of live operations, discusses maintaining Candy Crush Saga as a 'forever game' by focusing on player needs and leveraging AI for content creation and workflow support. She highlights the importance of combining data-driven insights with innovation and listening to player feedback, even from platforms like Reddit, to keep the long-running mobile title engaging.
- Entities
- Company: King
- Company: Microsoft
- Topic: Player Retention
- Topic: Artificial Intelligence
- Company: Activision Blizzard
- Company: Mojang
- Company: Xbox
- Person: Eva Ryott
- Topic: Mobile Gaming
- Game: Candy Crush Saga
- Topic: Live Operations
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