François-Xavier Deniele
Reporting and statements that mention François-Xavier Deniele.
Latest coverage
"We aren't just still going, we are growing." How The Division 2 has attracted more players than ever seven years on from release
Seven years after its release, The Division 2 is experiencing a resurgence in player count, attributed to strong live service support and community engagement. Developers at Ubisoft Massive emphasize the importance of listening to players and investing in technology to maintain the game's longevity and ambitious content roadmap, which now includes The Division 3.
How Rainbow Six Siege lasted ten years and brought in 100m players
Rainbow Six Siege has endured for ten years, reaching 100 million players by leveraging a games-as-a-service model with consistent content updates and esports support. Ubisoft's VP of marketing, François-Xavier Deniele, highlights the challenges and successes of maintaining a live service game, including adapting to market changes, managing player onboarding, and fostering a sustainable esports ecosystem. The game's future includes a mobile release and continued focus on its core tactical gameplay, with potential collaborations with Tencent.
