Games Industry
Published
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How Rainbow Six Siege lasted ten years and brought in 100m players
Rainbow Six Siege has endured for ten years, reaching 100 million players by leveraging a games-as-a-service model with consistent content updates and esports support. Ubisoft's VP of marketing, François-Xavier Deniele, highlights the challenges and successes of maintaining a live service game, including adapting to market changes, managing player onboarding, and fostering a sustainable esports ecosystem. The game's future includes a mobile release and continued focus on its core tactical gameplay, with potential collaborations with Tencent.
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