How Rainbow Six Siege lasted ten years and brought in 100m players
Rainbow Six Siege has endured for ten years, reaching 100 million players by leveraging a games-as-a-service model with consistent content updates and esports support. Ubisoft's VP of marketing, François-Xavier Deniele, highlights the challenges and successes of maintaining a live service game, including adapting to market changes, managing player onboarding, and fostering a sustainable esports ecosystem. The game's future includes a mobile release and continued focus on its core tactical gameplay, with potential collaborations with Tencent.
- Entities
- Topic: Games as a Service
- Game: Rainbow Six Siege X
- Company: Tencent
- Game: Rainbow Six Siege
- Platform: PC
- Person: François-Xavier Deniele
- Game: Rainbow Six Siege Mobile
- Topic: Esports
- Company: Ubisoft
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