Guy Richards
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Xbox promises ‘more change’ in the next two years than the last 25
Xbox's global director of ID@Xbox, Guy Richards, stated that the brand anticipates more significant changes in the next two years than in its entire 25-year history. New leadership under Asha Sharma is reportedly focusing on fan engagement and adjusting business models, though tangible proof of course correction remains to be seen. Discussions around console exclusives and potential AI integration also highlight the brand's evolving strategy.
ID@Xbox Director Says XBOX is Preparing For its Next 25 Years, Not Going Through a “Midlife Crisis”
Xbox director Guy Richards stated that the company is focused on its next 25 years rather than a "midlife crisis," emphasizing adaptation to evolving player behavior and business models. Recent leadership changes under CEO Asha Sharma aim to accelerate innovation and community connection, including retiring features like Copilot on mobile and console.
The next 25 years of Xbox will see "more change" than "the 25 years that got us here," says director…
Xbox director Guy Richards stated that the next 25 years will bring more change to the platform than the past 25, emphasizing a shift in player behavior and business models. Recent changes include adjustments to Game Pass pricing and collaborations with Discord, signaling a focus on appealing to players who engage with games across various devices and access methods.
ID@Xbox global director says Xbox Game Pass is a discovery multiplier
ID@Xbox global director Guy Richards stated that launching games on Xbox Game Pass can significantly boost their visibility and success on other platforms, including PC via Steam wishlists. He highlighted the discovery multiplier effect, increased player discussion, and the marketing support provided by Xbox as key benefits. The article also briefly mentions recent price increases for Xbox Game Pass Ultimate and a leaked internal memo suggesting the service has become too expensive.
PONCLE KEYNOTE LEADS EXPANDED B2B PROGRAMME AT LONDON GAMES FESTIVAL
The London Games Festival has expanded its B2B program, featuring a keynote from Poncle, the studio behind Vampire Survivors. The event includes a two-day Games Finance Market with £247 million in potential investment, a Self-Publishing Toolkit live session, and the first Games For Change London Summit focused on social impact through games. A 'Games meets film' convergence event, Screen Play, will also explore collaborations between creative industries.