ID@Xbox global director says Xbox Game Pass is a discovery multiplier
ID@Xbox global director Guy Richards stated that launching games on Xbox Game Pass can significantly boost their visibility and success on other platforms, including PC via Steam wishlists. He highlighted the discovery multiplier effect, increased player discussion, and the marketing support provided by Xbox as key benefits. The article also briefly mentions recent price increases for Xbox Game Pass Ultimate and a leaked internal memo suggesting the service has become too expensive.
- Entities
- Company: Microsoft
- Topic: Game Discovery
- Topic: Xbox Game Pass
- Person: Guy Richards
- Topic: Subscription Services
- Company: ID@Xbox
- Platform: PC
- Person: Asha Sharma
This article was reported and published by gamedeveloper.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.