Jacob Freeman
Reporting and statements that mention Jacob Freeman.
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Once again, it is genuinely cheaper for me to fly to PAX West and track down Nvidia's 'GeForce Evangelist' rather than buy the RTX 5090 anywhere else
The article criticizes Nvidia's pricing and availability strategy for its new GeForce RTX 50 series graphics cards, particularly the RTX 5090. The author highlights the absurdity of it being cheaper to travel to an event like PAX West to purchase a card at MSRP than to buy it through other channels, due to inflated secondary market prices. Nvidia's focus on AI profits over gaming is also noted as a factor in this situation.
The voice actors behind Anakin Skywalker and the Clone Troopers in The Clone Wars are returning for Star Wars Zero…
Bit Reactor and Lucasfilm Games have revealed the voice cast for Star Wars Zero Company, featuring Matt Lanter and Dee Bradley Baker reprising their roles as Anakin Skywalker and a Clone Trooper, respectively. Jonathan Freeman and Erica Luttrell will voice the player character Hawks. The turn-based tactics game launches August 27 for PC, PlayStation 5, Xbox Series X, and Series S.
Nvidia CEO Says He Also “Doesn’t Love AI Slop”, Says DLSS 5 is Different
Nvidia CEO Jensen Huang addressed criticism of DLSS 5, stating he also dislikes "AI slop" but insists DLSS 5 is different due to its 3D-guided, geometry-controlled approach. He emphasized that artists retain full control over game visuals, differentiating it from other generative AI technologies and calling it "content-control generative AI" or neural rendering.
Nvidia CEO Hates AI Slop Too, Promises DLSS 5 Isn't Making More Despite The Evidence
Nvidia CEO Jensen Huang stated that while he dislikes AI-generated content, the company's new DLSS 5 technology is a tool for developers and not intended to create 'AI slop.' He clarified that DLSS 5 is guided by 3D data and artist intent, enhancing existing game assets rather than fundamentally changing them. However, discussions with an Nvidia employee suggest the technology analyzes single frames, leading to speculation about its sophisticated capabilities and potential for altering art styles.
Why everyone hates NVIDIA DLSS 5 (but will love it eventually)
NVIDIA's DLSS 5 technology has faced significant backlash due to its AI-driven upscaling, which critics argue results in an overly smoothed and artificial look, particularly on human faces. Developers were reportedly blindsided by the technology's implementation, which functions more as a 2D post-processing filter than a deep integration with game geometry. Despite initial criticism, the article suggests that like previous NVIDIA technologies, DLSS 5 may eventually become an industry standard, highlighting the ongoing tension between technological advancement and artistic intent in game development.
"The underlying geometry is unchanged" - turns out DLSS 5 really is just a filter over 2D images, as Nvidia employee reveals: "Materials are inferred from the rendered frame"
An Nvidia employee has clarified that DLSS 5 utilizes 2D imagery and motion vectors, functioning similarly to an Instagram filter by inferring materials from the rendered frame rather than altering underlying geometry. While developers will have controls for intensity and color grading, the AI's interpretation of the image appears to be an on or off function, raising concerns about artistic intent.
I really thought Nvidia's DLSS 5 was going to be smarter than this
Nvidia's DLSS 5 technology appears to rely on a static 2D image and motion vectors, rather than a deeper understanding of 3D geometry or lighting. While impressive in its real-time application and consistency, its enhancements are based on inference from a single frame, leading to concerns about artistic control and potential homogenization of character appearances. Developers have limited options to tune the effect, primarily through sliders and masking, raising questions about the fusion of structured game data and generative AI.
Nvidia DLSS 5 Works Off 2D Frames and Motion Vectors, Artists Seemingly Can’t Make Big Model Changes
Nvidia has provided further details on its DLSS 5 technology, explaining that it operates by processing 2D frames and motion vectors to generate output frames. Company evangelist Jacob Freeman confirmed that the AI model is trained to understand scene semantics but clarified that the underlying geometry of game assets remains unchanged. While developers can control intensity, color grading, and masking, direct control over specific artistic alterations like character makeup is currently limited, leading to discussions about artistic control versus AI capabilities.
DLSS 5 clearly overwrites game characters with AI beauty standards, but Nvidia says devs have 'artistic…
Nvidia has announced DLSS 5, a new AI upscaling technology that uses "3D-guided neural rendering" to enhance game visuals. While Nvidia claims developers will have artistic control, early demonstrations show significant alterations to character models, leading to controversy and comparisons to "AI slop filters." The technology is set to launch in the fall with support for several upcoming games.
