Kevin Rose
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Digg, which just relaunched in January, lays off staff and shuts down, but promises it's going to 'rebuild with a completely reimagined angle of attack'
Digg, a website founded in 2004 that was relaunched in January 2025 by original founder Kevin Rose and Reddit co-founder Alexis Ohanian, has laid off staff and shut down again. The company cited a failure to find product-market fit and an inability to combat sophisticated AI agents and automated accounts. A small team plans to rebuild the platform with a new approach.
Digg shuts down for a 'hard reset' because it was flooded with bots
Digg has temporarily shut down its service for a complete reset due to overwhelming bot activity shortly after its open beta launch. CEO Justin Mezzell stated that sophisticated AI agents and automated accounts flooded the website, making comments and votes untrustworthy. Founder Kevin Rose is rejoining the company full-time to help rebuild it with a genuinely different approach.