Krysta Yang
Reporting and statements that mention Krysta Yang.
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Elon Musk dressing up as Wario for SNL "did not go over well" at Nintendo, ex-marketing leads say: "That…
Former Nintendo marketing leads revealed that Elon Musk's 2021 appearance on Saturday Night Live dressed as Wario was poorly received by the company. The skit, which involved Wario defending himself in court, was considered out of left field and did not align with Nintendo's brand or characters, unlike a more recent SNL sketch that poked fun at game release dates.
SNL's viral Zelda: Ocarina of Time vs GTA 6 sketch probably went down fine at Nintendo, former marketing leads say, even if it framed Link as being "for nerds"
Former Nintendo marketing leads Kit Ellis and Krysta Yang believe Nintendo would have a positive internal reaction to the recent Saturday Night Live sketch comparing The Legend of Zelda: Ocarina of Time to Grand Theft Auto 6. Despite the sketch framing Link as 'for nerds,' they argue that Nintendo would appreciate the game being positioned as a significant title alongside GTA 6, and that the audience's loud reaction to Zelda in the sketch ultimately undermined the joke.
After Zelda: Ocarina of Time, "Nintendo should be even more focused on remakes" to avoid PS5-like game droughts, ex-marketing leads say: "You'll be Sony, you'll have a problem"
Former Nintendo PR leads Krysta Yang and Kit Ellis suggest Nintendo should increase its focus on remakes, citing the success of The Legend of Zelda: Ocarina of Time remake as proof of audience interest. They argue that remakes can supplement the Switch 2's library and help avoid the game droughts experienced by platforms like the PlayStation 5, though they caution against over-reliance on them.
"I would 100% prioritize [GTA], and now I don't have to": Ex-Nintendo marketing lead says "thank god" the Zelda Ocarina of Time remake is dodging GTA 6, because even she'd pick Rockstar
A former Nintendo marketing lead, Krysta Yang, praised the decision to launch The Legend of Zelda: Ocarina of Time remake on November 5, two weeks before Grand Theft Auto 6's November 19 release. Yang believes this strategic spacing allows players to enjoy the shorter Zelda title before diving into Rockstar's highly anticipated blockbuster, a move she sees as smart for both Nintendo and players.
Long before the Zelda: Ocarina of Time remake leaks, ex-Nintendo marketing leads were "scared straight" to keep the company's secrets, feared they would "ruin the company"
Former Nintendo marketing leads Kit Ellis and Krysta Yang discussed the company's strict policies on keeping secrets, revealing that mishandling confidential information could lead to job loss. They noted that despite these measures, leaks, such as those concerning the Legend of Zelda: Ocarina of Time remake, have occurred, which Nintendo aimed to counteract.
Nintendo kept finished games in a "vault" while it waited for a "gap in the calendar" to release them, says former marketing lead
Former Nintendo marketing leads Kit Ellis and Krysta Yang confirmed that the company historically held back finished games to strategically release them later, contributing to the Nintendo Switch's long lifecycle. Yang noted that while she doesn't know current practices, Nintendo's approach may be changing due to development shifts.
