Nintendo kept finished games in a "vault" while it waited for a "gap in the calendar" to release them, says former marketing lead
Former Nintendo marketing leads Kit Ellis and Krysta Yang confirmed that the company historically held back finished games to strategically release them later, contributing to the Nintendo Switch's long lifecycle. Yang noted that while she doesn't know current practices, Nintendo's approach may be changing due to development shifts.
- Entities
- Person: Kit Ellis
- Platform: Nintendo Switch
- Person: Krysta Yang
- Game: The Legend of Zelda: Twilight Princess
- Game: The Legend of Zelda: The Wind Waker
- Topic: Game Publishing
- Topic: Game Development
- Company: Nintendo
- Game: Fire Emblem Engage
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