Kyle Billings
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Epic Explains Its Blend Of Blockbusters And Smaller Games For Weekly Freebies
The Epic Games Store utilizes a mix of blockbuster titles and smaller indie games for its weekly free giveaways, aiming to highlight overlooked games and help studios gain visibility. Participating titles have seen significant increases in player counts on other platforms, and the program has a 16% conversion rate for players who claim a free game and then make a purchase. Epic is also planning to offer free themed cosmetics for Fortnite based on popular games.
Why Free Games Still Matter To Epic, Hundreds Of Giveaways Later
Epic Games continues to offer free games weekly on its PC storefront, a program that has attracted 8-9 million new users annually and increased game exposure for developers. The company aims to grow its digital distribution platform by offering a curated selection of titles, balancing developer pitches with internal research against an annual budget.
