GIGames IndustryPositive
Maria Redin of mobile giant MTG on rebranding, buying Raid: Shadow Legends, and plans to double the company's size
MTG CEO Maria Redin outlines ambitious plans to double the company's size within three to five years, primarily through acquisitions, following the $620 million purchase of Raid: Shadow Legends developer Plarium. The company is rebranding its studio districts to Playsimple and Playamp, focusing on employee retention and integrating technology across its portfolio. Redin also highlights the crucial role of embracing generative AI to maintain competitiveness and enhance game development workflows in the maturing mobile gaming market.
