Maria Redin of mobile giant MTG on rebranding, buying Raid: Shadow Legends, and plans to double the company's size
MTG CEO Maria Redin outlines ambitious plans to double the company's size within three to five years, primarily through acquisitions, following the $620 million purchase of Raid: Shadow Legends developer Plarium. The company is rebranding its studio districts to Playsimple and Playamp, focusing on employee retention and integrating technology across its portfolio. Redin also highlights the crucial role of embracing generative AI to maintain competitiveness and enhance game development workflows in the maturing mobile gaming market.
- Entities
- Person: Maria Redin
- Game: Bloons TD 6
- Company: Electronic Arts
- Game: Warhammer 40,000: Tacticus
- Company: InnoGames
- Company: Supercell
- Company: Plarium
- Game: Squad Busters
- Game: Mass Effect 2
- Game: RAID: Shadow Legends
- Topic: Artificial Intelligence
- Company: Modern Times Group
- Company: MTG
- Game: Forge of Empires
- Topic: Business Strategy
This article was reported and published by gamesindustry.biz. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.