Maria Sayans
Reporting and statements that mention Maria Sayans.
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Ustwo Games was pushed out of mobile by the rise of free-to-play – but the mobile way of doing things is coming to PC
Ustwo Games is shifting its strategy from mobile-first to PC-first, citing the dominance of the free-to-play model on mobile and a desire to focus on premium, narrative-driven experiences. CEO Maria Sayans and CCO Daniel Gray explained that while this transition is challenging, the studio aims to retain its core identity while adapting its development philosophy for a new audience. Other mobile-focused companies like Outfit7 are also exploring PC releases, indicating a broader trend of diversification within the industry.
GameMaker says AI coding is inevitable, Sony clarifies DRM confusion, and how video games are helping Rikers inmates - Patch Notes #50
This week's Patch Notes covers several key industry developments, including GameMaker's integration of AI coding assistance, Sony's clarification on PlayStation DRM updates, and the use of video games for inmate rehabilitation at Rikers. The article also touches on Ustwo CEO Maria Sayans' comments regarding job security, the closure of Spiders studio, and changes to GitHub Copilot's billing model.
A gaming CEO just said 'We’ve been a little bit too romantic about the idea that we should have employees and give people long-term job security', and doesn't that sum up everything wrong with the industry right now
Ustwo Games CEO Maria Sayans has sparked debate by suggesting the company has been "too romantic" about providing long-term job security to employees, citing high development costs in London. The studio is shifting its strategy towards PC and console releases, potentially relying more on contractors to manage growth and reduce budgets, a move Sayans admits she dislikes.
Ustwo Games to consider hiring more contractors to reduce development costs
Ustwo Games CEO Maria Sayans stated the studio plans to reduce development costs by increasing reliance on contractors rather than full-time employees. This shift is part of a move towards a PC-first strategy, aiming for smaller budgets compared to previous titles like Monument Valley 3. Sayans also suggested launching games at higher prices with later discounts to ensure studio sustainability.
"Those of us who joined in the early 2000s, we had it very good": Monument Valley boss says it's getting harder to give workers full-time stability
Ustwo Games CEO Maria Sayans believes the company has been too idealistic about providing full-time employment, leading to a shift towards using more contractors. Sayans, who also chairs Ukie, noted that the industry has changed significantly since the early 2000s, making long-term job stability for all employees more challenging. Ustwo Games is now prioritizing PC development after Monument Valley 3 was removed from Netflix.
'We've been a little bit too romantic:' Ustwo CEO says lowering development costs is now paramount
Ustwo Games CEO Maria Sayans states that lowering development costs and increasing the use of contractors are crucial for the studio's future as a PC-first developer. The company is pivoting away from mobile due to declining profitability and is focusing on creating meaningful single-player experiences for PC and consoles, while re-evaluating its budget and pricing strategies.
Ubisoft union workers agree settlement, legal advice for game devs, and is Xbox Game Pass too expensive? - Patch Notes #48
Union workers at the shuttered Ubisoft Halifax studio have reached a confidential settlement. Xbox's new gaming chief, Asha Sharma, reportedly believes Xbox Game Pass has become too expensive. Additionally, the article touches on the winding down of Ludum Dare, a potential Fortnite extraction shooter with Disney characters, Roblox's new age-based accounts, Among Us surpassing one billion downloads, legal advice for game developers regarding generative AI and IP, and the upcoming Playdate Season 3.
Ustwo Games to keynote Develop:Brighton 2026
Ustwo Games executives Maria Sayans, Daniel Gray, and Peter Pashley will deliver the keynote at Develop:Brighton 2026, discussing the studio's 14-year history and its strategic shift towards PC as a primary platform. The studio, known for titles like Monument Valley and Alba: A Wildlife Adventure, will explore its journey and future direction.
PONCLE KEYNOTE LEADS EXPANDED B2B PROGRAMME AT LONDON GAMES FESTIVAL
The London Games Festival has expanded its B2B program, featuring a keynote from Poncle, the studio behind Vampire Survivors. The event includes a two-day Games Finance Market with £247 million in potential investment, a Self-Publishing Toolkit live session, and the first Games For Change London Summit focused on social impact through games. A 'Games meets film' convergence event, Screen Play, will also explore collaborations between creative industries.