Matt Bromberg
Reporting and statements that mention Matt Bromberg.
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Google and Unity unveil gen-AI game-making platforms, and demonstrate one of them with depressingly rubbish "dream game" Space Corridor
Google and Unity have announced new generative AI platforms, Playground and Unity Spark respectively, aimed at simplifying game creation through text prompts. While Playground is positioned as an entry-level tool, Unity Spark integrates with the existing Unity engine for more complex development. The announcement has been met with skepticism from some game developers who view these tools as potentially lowering the quality and creativity of game development.
"Asking the AI to reproduce a game that has already been made does not make you Kojima," says Unity CEO…
Unity CEO Matt Bromberg stated that using generative AI tools like Unity Spark to quickly reproduce existing games does not equate to creative development. He emphasized that the process of creation is what defines a developer, not the shortcut of AI generation. While Spark aims to assist in prototyping, Bromberg cautioned against using it for 'one-shotting games,' suggesting it's more suited for beginners but carries risks of not learning fundamental problem-solving skills.
Unity 7 Roadmap: Public API, CLI and a Free MCP Bring the Editor to Non-Users and Coding Agents
Unity has announced its Unity 7 roadmap, introducing a public API and a command-line interface to allow asset validation and build shipping without needing the full Editor. A free MCP will integrate coding agents like Claude Code and Cursor directly into Unity projects. An early beta is planned for December 2026, with a full launch in Q1 2027, aiming to make the Unity Editor accessible to a wider range of users and automated agents.
Unity 7 to launch in Q1 2027; new engine is a "direct continuation" of Unity 6
Unity announced that Unity 7, a direct continuation of the Unity 6 architecture, will launch in Q1 2027 after a beta in December 2026. The new engine features a modern CoreCLR foundation, advanced rendering tools like real-time global illumination, and a new CLI and public API for easier integration with artists' and developers' preferred tools. Unity 7 emphasizes flexibility, allowing developers to choose whether or not to integrate AI coding agents into their workflows.
The list of people hit by recent Epic layoffs has been turned into a dedicated portal for recruiters
Epic Games has launched a dedicated website to help recruiters find employees affected by recent layoffs, which impacted over 1,000 workers. CEO Tim Sweeney addressed a case where a laid-off employee was losing cancer treatment coverage, assuring the family would be supported. Separately, Unity is shutting down its IronSource ad network and plans to divest its publishing arm to simplify operations and focus on its AI platform, Vector.
Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platform
Unity is shutting down its IronSource ad network and plans to divest its publishing arm to focus on its AI-powered Vector platform. This strategic shift aims to simplify the business and capitalize on growth in AI-driven user acquisition. The company also reported growth in its engine revenue despite increased competition from Unreal Engine and Godot.
Unity reports Q4 and fiscal year 2025 financial results "comfortably exceed" guidance, led by "exceptional performance from Vector"
Unity reported fourth-quarter and fiscal year 2025 financial results that exceeded guidance, with overall revenue up 10% year-on-year to $503 million, driven by strong performance in its Create and Grow Solutions segments, particularly Unity Vector. The company also announced the immediate departure of former CEO and founder David Helgason and IronSource founder Tomer Bar-Zeev from its board of directors.