Matthew Bromberg
Reporting and statements that mention Matthew Bromberg.
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"It's been a difficult time for console hardware," says Unity CEO, but costs will come down and console games will continue to thrive: "We'll see that with GTA"
Unity Technologies CEO Matthew Bromberg acknowledges current cost pressures on console hardware, citing RAM shortages and trade wars as temporary factors. He remains optimistic about the future of console gaming, predicting a resurgence of engaging titles and a eventual decrease in hardware costs, with Grand Theft Auto serving as an example of continued console entertainment success.
Unity credits AI advertising platform for driving its 'best quarter ever'
Unity reported its best quarter ever, with total revenue reaching $546 million, a 24% increase year-over-year, driven primarily by its AI-driven advertising platform, Vector AI. Despite a net loss of $23 million, the company has significantly reduced its losses compared to the previous year. CEO Matthew Bromberg highlighted the company's "ecosystem" strategy and anticipates growth from generative AI's impact on game development.
Unity will soon let you create casual games using simple text prompts
Unity is developing a new AI tool that will allow users to generate playable casual games within the Unity editor using simple text prompts. This feature, set to be beta tested in March, aims to significantly lower the barrier to game development by enabling creation without coding. The company expects this AI-driven authoring to democratize game creation and expand the pool of interactive content creators.
Unity says its AI tech will soon be able to 'prompt full casual games into existence'
Unity CEO Matthew Bromberg announced that a new beta of Unity AI, launching in March, will allow developers to create full casual games using only natural language prompts. This AI-driven authoring tool aims to democratize game development for non-coders and increase productivity for all users by leveraging frontier models and Unity's platform context.
