Unity credits AI advertising platform for driving its 'best quarter ever'
Unity reported its best quarter ever, with total revenue reaching $546 million, a 24% increase year-over-year, driven primarily by its AI-driven advertising platform, Vector AI. Despite a net loss of $23 million, the company has significantly reduced its losses compared to the previous year. CEO Matthew Bromberg highlighted the company's "ecosystem" strategy and anticipates growth from generative AI's impact on game development.
Gamedeveloper.com
- Entities
- Microsoft
- Artificial Intelligence
- Business
- Epic Games
- Activision Blizzard
- Unity
- Advertising
- Godot Foundation
- Game Development
- Matthew Bromberg
Original source
This article was reported and published by Gamedeveloper.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.